Digital Marketing Manager at Pavago

, , South Africa -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

0.0

Posted On

09 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing Strategy, Demand Generation, Paid Media Optimization, SEO, Email Marketing, Lead Nurturing, Conversion Rate Optimization, Performance Analytics, Budget Management, Account-Based Marketing, Project Management, Cross-functional Leadership, Brand Development, Pipeline Growth, A/B Testing, Marketing ROI Analysis

Industry

Staffing and Recruiting

Description

Digital Marketing Manager (B2B) Position Type: Full-Time, Remote Working Hours: U.S. Eastern Time (EST) Location: Remote (Pakistan, LATAM, Eastern Europe Preferred) About the Role Our client is seeking a Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across all channels. This role blends strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing, and can drive measurable business impact across paid, organic, outbound, and brand initiatives. The Digital Marketing Manager will oversee the complete marketing funnel — from demand generation and pipeline growth to positioning, conversion optimization, and long-term brand development. This is a high-ownership role for someone who can think strategically while also executing campaigns, managing performance, and continuously optimizing results. What You’ll OwnMarketing Strategy & Leadership • Develop and execute a holistic B2B marketing strategy focused on growth and brand awareness • Own the marketing funnel end-to-end, including demand generation, lead nurturing, and positioning • Align marketing initiatives closely with leadership and sales revenue goals • Build, manage, and mentor high-performing marketing resources, contractors, or teams • Continuously identify opportunities to improve acquisition, conversion, and retention strategies Multi-Channel Campaign Management • Lead and optimize campaigns across: • Paid media • SEO • Social media • Email marketing • Outbound campaigns • Partnerships and collaborations • Manage and allocate budgets effectively to maximize ROI and performance • Oversee campaign messaging, positioning, and creative direction across all channels • Ensure brand consistency across every customer touchpoint Hands-On Execution & Optimization • Launch and manage campaigns designed to attract, engage, and convert qualified leads • Test and experiment with new acquisition channels, messaging, and growth tactics • Optimize funnel performance using A/B testing, performance analysis, and conversion data • Collaborate with content, design, sales, and technical teams to ensure cohesive execution • Monitor pipeline quality and adjust strategies based on lead performance and revenue outcomes Analytics & Performance Reporting • Track and analyze KPIs including: • MQLs and SQLs • CAC • Marketing ROI • Traffic and conversion rates • Lead-to-opportunity conversion • Build actionable reporting dashboards and performance summaries • Present recommendations and strategic insights to leadership regularly • Use data-driven decision making to continuously improve performance across channels What Makes You a Great Fit • You connect marketing strategy directly to business growth and revenue outcomes • You are equally comfortable with strategic planning and hands-on campaign execution • You understand modern B2B growth channels, funnels, and acquisition systems • You are analytical, performance-driven, and highly adaptable • You are a strong communicator who can lead initiatives cross-functionally • You enjoy testing, learning, optimizing, and improving continuously • You thrive in entrepreneurial, fast-moving environments with high ownership Required Experience & Skills • Proven experience in B2B marketing leadership roles such as: • Head of Marketing • Growth Lead • Senior Marketing Manager • Digital Marketing Manager • Demonstrated success driving measurable growth through: • Paid advertising • Outbound campaigns • Organic marketing • Demand generation • Strong understanding of modern B2B marketing tools and platforms including: • LinkedIn Ads • Meta Ads • Google Ads • HubSpot • Outreach and analytics platforms • Strong analytical mindset and ability to make data-backed decisions • Excellent project management, communication, and leadership skills • Ability to balance strategy with execution in a hands-on environment Preferred Experience • Experience leading marketing functions for B2B service-based or professional industries • Background in ABM (Account-Based Marketing) or performance-driven demand generation • Familiarity with HubSpot, Salesforce, Marketo, or other CRM/automation systems • Experience managing cross-functional marketing teams or external contractors • Strong storytelling, positioning, and brand development capabilities What a Typical Day Looks Like A Digital Marketing Manager’s day is a combination of strategy, execution, optimization, and collaboration. You will: • Review campaign dashboards and performance metrics • Optimize paid campaigns, funnels, and lead-generation initiatives • Collaborate with sales, leadership, and creative teams on growth priorities • Launch and manage campaigns across paid and organic channels • Monitor lead flow, conversion rates, and acquisition costs • Brainstorm and test new growth opportunities and acquisition channels • Analyze results and refine targeting, messaging, and performance strategies In essence: you are the driving force behind both pipeline growth and brand visibility. Key Metrics for Success • Growth in MQLs and SQLs • Improved CAC and marketing ROI • Increased website traffic and conversion performance • Strong lead-to-opportunity conversion rates • Consistent pipeline growth and marketing contribution to revenue • Improved brand visibility, engagement, and market positioning Interview Process • Application Review • Initial Interview • Technical/Strategic Marketing Interview • Final Interview with Leadership Team • Offer & Background Verification #DigitalMarketing #B2BMarketing #GrowthMarketing #DemandGeneration #MarketingManager #RemoteJobs #PerformanceMarketing #InboundMarketing #MarketingLeadership #RemoteWork

Responsibilities

Lead and scale the company's B2B marketing strategy across paid, organic, and outbound channels to drive pipeline growth. Oversee the entire marketing funnel from demand generation to conversion optimization and brand development.