Digital Marketing Manager at Pavago

, , Pakistan -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

0.0

Posted On

03 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, SEO, Copywriting, Digital Marketing, Brand Growth, Social Media Management, Google Analytics, Google Search Console, Storytelling, Keyword Research, AI Content Tools, Digital PR, Podcast Management, Webinar Coordination, Performance Reporting, Community Growth

Industry

Staffing and Recruiting

Description

Content Marketing Manager (Fintech Growth) Position Type: Full-Time, Remote Location: Pakistan Working Hours: U.S. Business Hours About the Role We’re hiring a strategic and execution-focused Content Marketing Manager to build brand authority, drive organic growth, and lead the complete content marketing function for a fast-growing fintech company. This role is responsible for developing and executing a high-impact content strategy across social media, SEO, thought leadership, newsletters, podcasts, webinars, and digital PR initiatives. You’ll work directly with leadership to position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services. This is not a basic social media management role. We’re looking for someone who understands how to turn content into brand authority, audience growth, engagement, and inbound opportunities through consistent storytelling and multi-channel execution. The ideal candidate is highly creative, analytical, proactive, and comfortable owning both content strategy and hands-on execution in a fast-paced startup environment. What You’ll OwnContent Strategy & Brand Growth • Develop and execute a comprehensive content marketing strategy aligned with company growth goals • Build brand authority through thought leadership, storytelling, and educational content • Maintain and manage a rolling 30-day content calendar across multiple channels • Identify content opportunities tied to fintech trends, diaspora audiences, and cross-border finance topics • Continuously optimize content strategy based on engagement, SEO performance, and audience insights Content Creation & Organic Marketing • Create long-form articles, LinkedIn posts, newsletters, case studies, and founder-led thought leadership content • Develop short-form and AI-powered video content using modern creative tools • Manage and grow organic presence across LinkedIn, X, Instagram, YouTube, and diaspora-focused platforms • Write compelling, audience-focused content optimized for engagement and visibility • Ensure all content aligns with brand voice, positioning, and messaging consistency SEO & Organic Growth • Conduct keyword research and implement foundational SEO strategies • Optimize website and content assets for on-page SEO and search visibility • Improve organic rankings, traffic, and discoverability through content-led SEO initiatives • Monitor SEO performance using Google Analytics, Google Search Console, and related tools • Collaborate on content optimization and evergreen content updates Podcast, Webinar & Community Growth • Launch and manage branded podcast or webinar initiatives • Coordinate speaking opportunities, guest outreach, and event promotion • Build engagement within fintech and diaspora-focused digital communities • Support audience nurturing and long-term community development strategies • Drive participation and engagement across owned media channels Digital PR & Brand Amplification • Execute digital PR and media outreach initiatives • Coordinate partnerships, guest features, and brand collaborations • Identify opportunities to increase visibility across fintech and startup ecosystems • Support founder branding and thought leadership amplification Analytics & Performance Reporting • Track and report on content performance, organic growth, engagement, SEO rankings, and campaign outcomes • Analyze audience behavior and optimize content strategy based on data insights • Monitor content KPIs and continuously improve performance across channels • Present actionable recommendations to leadership based on performance trends What Makes You a Great Fit • Strong storyteller with excellent written English communication skills • Creative thinker who understands how to build authority through content • Analytical mindset with ability to connect content performance to business growth • Highly organized with strong execution and follow-through • Comfortable working independently in startup and fast-paced environments • Passionate about fintech, digital communities, and audience-building strategies Required Experience & Skills • 3–5 years of experience in content marketing, brand growth, or digital marketing • Strong portfolio showcasing content-driven growth and engagement results • Experience managing organic social media growth strategies • Hands-on experience with AI-powered content and video tools • Proficiency with Google Analytics (GA4) and Google Search Console • Strong understanding of SEO fundamentals including keyword research and on-page optimization • Excellent copywriting, storytelling, and content strategy skills Preferred Experience • Background in fintech, SaaS, cross-border payments, or diaspora-focused businesses • Experience launching podcasts, webinars, or founder-led media initiatives • Familiarity with newsletter growth and audience nurturing strategies • Experience with digital PR, media outreach, or brand amplification campaigns • Understanding of fintech audiences and community-driven growth models What a Typical Day Looks Like A Content Marketing Manager’s day revolves around creating, optimizing, and distributing content that drives brand growth. You will: • Plan and execute content calendars across social and owned channels • Write and optimize articles, newsletters, and social content • Create AI-assisted video and multimedia content • Monitor SEO rankings, engagement metrics, and audience growth • Coordinate podcast, webinar, or media initiatives • Analyze performance data and refine content strategy based on insights In short: you own the company’s content engine — turning storytelling, organic growth, and audience engagement into measurable brand authority and business momentum. Key Metrics for Success (KPIs) • Growth in organic followers, engagement, and audience reach • Improved SEO rankings and organic website traffic • Consistent execution of 30-day content calendars • Increased webinar, podcast, or community participation • Media mentions and brand amplification growth • Strong engagement and performance across content channels Interview Process • Initial Phone Screen • Video Interview with Pavago Recruiter • Portfolio Review + Content Strategy Assessment • Client Interview • Offer & Background Verification #ContentMarketing #Fintech #SEO #OrganicGrowth #DigitalMarketing #LinkedInMarketing #BrandStrategy #ContentStrategy #RemoteJobs #MarketingJobs #PakistanJobs #FintechMarketing #RemoteWork

Responsibilities

Lead the complete content marketing function to build brand authority and organic growth for a fintech company. This includes developing multi-channel strategies across social media, SEO, podcasts, and digital PR to drive inbound opportunities.