Digital Marketing Manager at Pavago

, , Costa Rica -

Full Time

Start Date

Immediate

Expiry Date

17 Aug, 26

Salary

0.0

Posted On

19 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Acquisition, Organic Growth, Funnel Optimization, Google Ads, Meta Ads, LinkedIn Ads, B2B Lead Generation, Google Analytics 4, Google Tag Manager, Conversion Tracking, Copywriting, A/B Testing, PPC Strategy, Audience Segmentation, Retargeting, Attribution Modeling

Industry

Staffing and Recruiting

Description

Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing Employment Type: Full-Time (Remote) Working Hours: U.S. Time Zones About the Role At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels. This is not a coordination-only marketing role. You’ll be directly responsible for: Paid acquisition Organic growth Campaign execution Funnel optimization Audience growth Lead generation Revenue performance You’ll manage and optimize campaigns across: Google Ads Meta (Facebook & Instagram) LinkedIn X (Twitter) Reddit TikTok Pinterest YouTube Emerging growth channels The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing. If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you. What You’ll OwnPaid Media Strategy & Campaign Execution Build and manage campaigns across: Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook & Instagram) LinkedIn Ads X (Twitter) Ads Reddit Ads TikTok Ads Design full-funnel B2B lead generation strategies Launch campaigns end-to-end, including: Audience targeting Campaign structure Conversion tracking Creative direction Optimization workflows Write and test high-converting ad copy Continuously test: Messaging Audiences Hooks Creative formats Landing pages Organic & Social Media Growth Own organic growth across: LinkedIn X (Twitter) Instagram TikTok Other relevant social platforms Develop content strategies aligned with paid campaigns and growth goals Test messaging organically before scaling through paid media Build: Audience engagement Brand visibility Organic reach Inbound demand Identify platform-specific trends and growth opportunities Optimization & Scaling Monitor campaign performance daily and make proactive adjustments Improve: CPL CPA CTR ROAS Conversion rates Run structured A/B tests across: Creatives Audiences Headlines Bidding strategies Landing pages Identify scalable opportunities while maintaining efficiency Stay ahead of: Platform updates Privacy changes Attribution shifts Algorithm updates Analytics, Tracking & Attribution Track and analyze performance across: Paid channels Organic channels Landing pages Funnel stages Own: Pixel setup Event tracking UTM structures Attribution workflows Use: Google Analytics 4 (GA4) Google Tag Manager (GTM) Platform dashboards Build reports focused on: Insights Trends Recommendations Revenue impact Translate data into actionable growth decisions Cross-Channel Collaboration Align marketing initiatives with sales and revenue goals Collaborate with: Design teams Content teams Sales teams Leadership Provide feedback on: Ad creatives Messaging Funnel performance Landing pages Contribute to broader: Growth marketing Lifecycle marketing Demand generation initiatives What Success Looks Like Consistent growth in qualified leads and pipeline Reduced CPL and CPA over time Improved ROAS and campaign efficiency Strong organic engagement and inbound growth Scalable paid and organic acquisition systems Fast testing and optimization cycles What Makes You a Strong Fit Performance-driven and analytical Comfortable owning campaigns from strategy to execution Strong understanding of: Paid acquisition Organic growth Funnel optimization Audience psychology Able to balance creativity with data-driven decision-making Strong communicator who can clearly explain performance insights Requirements (Must-Have)Experience 3+ years of hands-on digital marketing experience Strong experience managing campaigns across: Google Ads Meta Ads LinkedIn Ads Proven ability to generate B2B leads and measurable pipeline growth Experience managing campaigns across multiple acquisition channels Core Skills Deep understanding of: PPC strategy Audience segmentation Retargeting Funnel optimization Attribution models Strong experience with: Google Analytics 4 (GA4) Google Tag Manager (GTM) Conversion tracking Ability to independently: Launch campaigns Manage optimization Analyze performance Scale results Strong copywriting and conversion-focused messaging skills Nice to Have Experience with: HubSpot Salesforce Marketo Organic social media growth experience Experience managing: Multiple client accounts Large advertising budgets Familiarity with: Canva Adobe Creative Suite Google Ads or Meta certifications What a Typical Day Looks Like Review paid and organic performance dashboards Optimize bids, budgets, audiences, and creatives Launch new campaigns, tests, or content initiatives Analyze funnel performance and identify bottlenecks Collaborate with design and content teams on new assets Audit tracking and attribution accuracy Build reports with actionable recommendations Execution. Testing. Optimization. Across all channels. Key Metrics (KPIs) Cost Per Lead (CPL) Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Conversion Rate (CVR) Organic engagement and inbound lead contribution Pipeline and revenue growth Budget efficiency and scalability Performance is measurable. So is success. Why This Role Stands Out Ownership across both paid and organic growth Opportunity to manage multi-channel acquisition at scale High-impact role directly tied to revenue growth Strong focus on testing, optimization, and measurable outcomes Growth opportunities into: Growth Marketing Lead Head of Marketing Demand Generation Manager VP of Growth Interview Process Application Review Initial Interview (Strategy + Channel Experience) Technical Interview (Campaign Deep Dive + Real Scenarios) Final Interview Offer & Background Verification Apply Now If you: Love growth marketing and paid acquisition Understand both paid and organic growth systems Think in funnels, attribution, and conversion optimization Enjoy testing, scaling, and improving performance This is a strong opportunity to join a fast-moving, performance-driven marketing environment.

Responsibilities

The Digital Marketing Manager is responsible for driving growth through the execution and optimization of paid and organic multi-channel campaigns. Key duties include managing lead generation funnels, tracking performance metrics, and scaling acquisition across platforms like Google, Meta, and LinkedIn.