The stage is yours! As the central interface between marketing, sales and international contacts, you ensure that digital contacts are converted into qualified leads and concrete business opportunities.
With a clear focus on growth, you will drive the development, management, and continuous optimization of our digital marketing and lead generation activities.
The focus is on our digital presence: You are responsible for the further development of the website as well as its integration with CRM and sales, and ensure that the entire process from lead generation to closing works efficiently.
Data-driven decisions are second nature to you: You analyze campaigns along defined KPIs, derive concrete optimization measures and continuously develop our digital marketing strategy – especially in the areas of SEO/GEO, performance marketing, marketing automation and analytics.
You understand marketing automation not only conceptually, but also operationally: You actively shape the customer journey and consistently develop our lead management towards sales effectiveness.
They evaluate new tools and AI-supported approaches and further develop our marketing processes towards automation and scalability.
From the initial idea to implementation, we accompany digital campaigns with a clear goal in mind: measurable results, more leads and increased sales.
In addition, you will also participate in trade fairs, events and partner activities and support their digital marketing.
Of course, you also take the reins yourself from time to time and drive new ideas forward with initiative and passion.
Our wishes
You have successfully completed a degree in marketing, communication, economics or a comparable qualification and have already gained several years of experience in international B2B marketing – ideally with a clear focus on digital or performance marketing.
You have a knack for working with numbers: You possess sound knowledge of web analytics, tracking, KPI reporting, and data-driven campaign management and optimization, and you understand how to derive the right measures from this.
You are confident and experienced in the digital marketing environment. Topics such as website management, SEO, GEO, UX and content performance are as natural to you as your daily use of Microsoft 365.
You are also at home in systems and processes: CRM systems, marketing automation and lead management are part of your toolbox – ideally complemented by experience in a technical or industrial B2B environment.
Your structured and analytical approach, combined with a strong understanding of processes, enables you to manage even complex topics efficiently. You drive projects forward independently, in an organized manner, and with a keen eye for detail.
Your profile is rounded off by your strong communication skills and very good German and English skills, which enable you to move confidently in an international environment.
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