Digital Marketing Manager at Quantum Machines

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

12 Sep, 26

Salary

0.0

Posted On

14 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Management, Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, Google Analytics, Conversion Rate Optimization, Keyword Research, A/B Testing, Landing Page Optimization, Digital Funnel Analysis, AI Marketing Tools, WordPress, Performance Tracking, Campaign Automation, Market Attribution

Industry

Computer Hardware Manufacturing

Description

Role Summary Own and manage digital marketing execution across paid and organic channels and website performance Proactively explore and evaluate emerging AI driven opportunities across digital marketing including website optimization, paid media, analytics, campaign automation, personalization, and other digital platforms to improve performance and efficiency. Manage advertising platforms and campaign setup from beginning to end including all backend configuration Monitor and improve website engagement and conversion performance Work closely with product marketing, marketing operations, web development teams, and sales teams Take full ownership of digital programs from campaign execution to funnel performance and optimization Monitor conversion paths across the website and identify drop off points in the digital funnel Work closely with marketing operations teams to ensure analytics dashboards, tracking systems, and reporting frameworks for digital marketing are functioning accurately Support testing and implementation of artificial intelligence driven features that improve conversion rates and user journeys Key Responsibilities Paid Media Activities: Set up and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Facebook, Instagram, YouTube and Influ2. Set up Search, Display, and YouTube campaigns based on campaign objectives Conduct keyword research and build keyword lists including exact match, phrase match, and broad match strategies Implement negative keyword lists to improve targeting and reduce irrelevant traffic Configure campaign bidding strategies including manual CPC, target CPA, and maximize conversions Set up audience targeting including remarketing lists, custom audiences, and intent based targeting Configure geographic targeting, language targeting, and device targeting settings Set up conversion tracking using Google Ads conversion tags or Google Tag Manager Ensure proper integration between Google Ads, Google Analytics, and SFDC for accurate attribution Monitor search term reports and refine keyword targeting regularly Optimize campaigns through bid adjustments, keyword performance analysis, and ad copy testing Implement A/B testing of ad copy, extensions, and landing pages to improve campaign performance Manage ad extensions including sitelinks, callouts, structured snippets, and call extensions Monitor quality score metrics and optimize ads, keywords, and landing pages to improve performance Set up remarketing campaigns and audience-based targeting strategies Track campaign performance metrics including CTR, CPC, CPL, and CR Continuously optimized campaigns based on performance insights and marketing goals Work with designer for the creative and product marketing team for the messaging Collaborate with the design team to create effective campaign creatives and coordinate with the product marketing team to develop and refine messaging that aligns with product positioning and campaign goals. Organic Activities Monitor website performance using analytics platforms and identify pages that require improvement Analyze user behavior across the website to identify engagement and conversion opportunities Review website heat maps and user behavior reports to understand how visitors interact with pages Recommend and coordinate improvements to landing pages and key website pages to increase conversions and engagement Coordinate with web development teams and agencies to implement page improvements and new landing pages Ensure campaign landing pages are aligned with campaign messaging and optimized for conversion Monitor website conversion paths and identify drop off points in the marketing funnel Digital Operations Coordinate with marketing operations teams to ensure dashboards and reporting systems are functioning correctly Verify that digital marketing data and performance metrics are accurately reflected in reporting dashboards Track lead generation performance from campaigns through the marketing funnel Work with sales teams and business development representatives to understand lead quality and conversion to opportunities Continuously identify opportunities to improve digital marketing performance across channels and the website Explore and evaluate emerging AI tools and technologies that can improve digital marketing efficiency, campaign performance, audience targeting, reporting, personalization, and website optimization Identify opportunities to leverage AI driven insights and automation across digital marketing workflows, campaign optimization, and user engagement strategies Key Performance Indicators Number of marketing generated leads Contribution of digital marketing to sales pipeline and opportunities Conversion rate of website pages and landing pages Campaign efficiency and return on advertising investment Improvement in website engagement and visitor behavior metrics Requirements Bachelor’s degree in marketing, Business, Communications, or related field Hands on experience managing paid media campaigns across multiple digital platforms Strong experience with Google Ads, LinkedIn Ads, Meta advertising platforms, and YouTube campaigns Experience analyzing website performance using analytics platforms such as Google Analytics Experience with conversion optimization and landing page improvement Strong analytical skills with ability to interpret campaign and website performance data Ability to coordinate with cross functional teams including product marketing, marketing operations, and web development Ability to independently manage digital marketing programs from campaign setup to performance reporting Ideal Candidate Profile Strong ownership mindset and accountability for digital marketing performance Comfortable managing campaign setup and backend configuration independently Highly analytical and performance driven Proactive in identifying improvements across both paid media and website performance Comfortable working closely with multiple internal teams and external partners Willingness to learn new technologies and invest time in understanding quantum computing concepts to improve marketing performance Knowledge in WordPress will be beneficial Preferred Skills null

Responsibilities

Manage end-to-end digital marketing execution across paid and organic channels to drive lead generation and website performance. Proactively implement AI-driven opportunities to optimize user journeys, conversion paths, and campaign efficiency.