Digital Marketing Manager - REMOTE - AP008 at Pearl

Cape Town, Western Cape, South Africa -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

27 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Management, Digital Marketing Strategy, Email Marketing, Marketing Automation, Analytics, Funnel Optimization, Content Distribution, Google Ads, Meta Ads Manager, Google Analytics (GA4), Klaviyo, Mailchimp, Data-Driven Decisions, Performance Optimization, A/B Testing, ROAS

Industry

Staffing and Recruiting

Description

Department: Marketing and Communication Work Arrangement: Remote Job Type: Independent Contractor, Full Time Work Schedule: US Time Zone (candidate expected to be flexible with the client's preference) Locations: Philippines, LATAM, South Africa, Kenya, and other remote regions with excellent English communication skills About Pearl Talent Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They're looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we've hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US. Hear why we exist, what we believe in, and who we're building for: WATCH HERE Why Work with Us? At Pearl, we're not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers. Role Overview The Digital Marketing Manager leads and executes digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role blends strategic ownership with hands-on execution across paid media, email marketing, content distribution, analytics, and funnel optimization. You will own end-to-end digital initiatives, collaborate closely with creative and leadership teams, and continuously test, optimize, and scale campaigns. This role is ideal for performance-driven marketers who thrive in fast-paced environments and enjoy directly influencing business outcomes through data-backed decisions. Your Impact Your work directly impacts growth efficiency, conversion performance, and revenue. By optimizing campaigns and funnels, you improve ROI while building scalable marketing systems. Your insights help teams focus spend and effort on what drives the strongest results. Core ResponsibilitiesPaid Media Management & Optimization — 35% Manage and optimize paid campaigns across Google Ads, Meta, TikTok, and other platforms Develop targeting strategies, audience segmentation, and testing frameworks Monitor KPIs including ROAS, CPA, CTR, and conversion rates Scale winning campaigns while maintaining efficiency Manage budgets, bidding strategies, and campaign pacing Marketing Strategy & Campaign Management — 20% Develop digital marketing strategies aligned with growth objectives Plan and execute multi-channel campaigns end to end Coordinate creative assets, timelines, and workflows Test new channels, platforms, and campaign approaches Partner with founders or marketing leaders on strategic initiatives Email & Marketing Automation — 15% Execute email campaigns, newsletters, and automated flows Build and optimize funnels for acquisition, retention, and re-engagement Segment audiences and personalize messaging A/B test subject lines, copy, CTAs, and timing Integrate email with broader marketing workflows Analytics, Reporting & Performance Optimization — 15% Track performance across channels using analytics platforms Analyze funnels, attribution, and customer journeys Build reports and dashboards for stakeholders Identify optimization opportunities and growth insights Inform budget allocation through data-driven decisions Content Marketing & Social Media Oversight — 10% Oversee content distribution across digital channels Maintain social calendars and publishing workflows Review content for brand consistency and quality Optimize repurposing workflows across platforms Track engagement metrics and iterate strategy Marketing Operations & Technology — 5% Maintain marketing tools, automation, and workflows Support AI-powered marketing processes Document SOPs and best practices Identify opportunities to improve efficiency through tooling Must-Haves (Required) 1–3+ years of experience in digital, performance, or growth marketing Proven experience managing paid media campaigns with measurable results Strong understanding of funnels, attribution, and optimization Experience across multiple digital channels (paid, email, analytics) Data-driven mindset with strong analytical skills Excellent English communication skills Ability to work independently in a remote environment Nice-to-Haves (Preferred) E-commerce, DTC, or marketplace marketing experience Influencer or creator marketing exposure SEO or CRO fundamentals Experience managing agencies or junior marketers Familiarity with international or multi-market campaigns Tools ProficiencyMust-Haves (Required) Google Ads (Search, Shopping, Display, Performance Max) Meta Ads Manager (Facebook & Instagram) Google Analytics (GA4) Email marketing platform (Klaviyo, Mailchimp, or similar) Google Sheets or Excel Nice-to-Haves (Preferred) TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads Marketing automation tools (ManyChat, Zapier, Make) SEO & analytics tools (SEMrush, Ahrefs, Search Console) Social scheduling tools (Metricool, Later, Hootsuite, Buffer) E-commerce platforms (Shopify, Amazon Seller Central) AI marketing tools (ChatGPT, Jasper, OpusClip, Descript) Competitive Salary: Based on experience and skills Remote Work: Fully remote — work from anywhere Generous PTO: In accordance with company policy Direct Mentorship: Access to global industry leaders Learning & Development: Continuous growth resources Global Networking: Work with international teams Health Coverage (Philippines only): HMO after 3 months (full-time) Our Recruitment Process Application Skills Assessment Initial Screening Top-grading Interview Client Matching Job Offer Onboarding Ready to Join Pearl Talent? Build a long-term remote career driving growth for high-impact global teams. Join Pearl Talent and apply your expertise where performance, ownership, and learning truly matter.

Responsibilities

The Digital Marketing Manager will lead and execute digital marketing strategies focusing on brand awareness, customer acquisition, and revenue growth by owning end-to-end digital initiatives across paid media, email, content, and analytics. Core duties include managing and optimizing paid campaigns (35%), developing multi-channel strategies (20%), executing email flows (15%), and analyzing performance (15%).