QUALIFICATIONS

• 3-5 years in digital marketing, specifically managing paid advertising campaigns (PPC/Paid Social) and SEO. Bonus points if you have experience with B2B SaaS products, and/or Learning Technology products.
• Proven proficiency in Google Ads, LinkedIn Ads, and Google Analytics. Bonus points if you have certifications.
• Highly creative problem-solving skills with an analytical mindset that centers around using qualitative and quantitative analysis to interpret paid media data and draw actionable insights.
• Compelling communication skills – you can write, speak and present with varied styles to engage, persuade and convert.
• Project management skills to plan and keep up with your own tasks and assignments you’ve given to others.
• Strong working knowledge of how other digital marketing channels (e.g. email, LLMs, SEO, etc) work in tandem with paid ads.
• Thrives working in a collaborative environment where we all pitch in.
• Embraces our “ask us anything” motto and inbound approach to marketing.

ROLE OVERVIEW

We are seeking a highly driven and resourceful Digital Marketing Manager to fuel our growth and expand our reach within the B2B SaaS space. This pivotal role focuses on a variety of digital channels, but primarily on paid digital advertising and SEO channels. You will be responsible for developing, executing, and analyzing paid media and search strategies to bring people to our websites, help to convert that traffic into qualified leads for our inbound sales team, and track lead source effectiveness all along the way.
Rustici Software makes eLearning standards based software. Our software is responsible for launching and tracking standards based online learning for millions of learners. You would join a team that guides the evolution of learning technology software products used worldwide. We are a remote/in-office hybrid company located in Franklin, TN. While we give consideration to local candidates, we are open to qualified remote candidates residing in the United States.