Digital Marketing Manager - SEO & Online Reputation

at  DHL

OUR VALUES

Our values and culture are DHL Express are an extremely important aspect of our business. We embody our culture in three core attributes;

• Head: Being Results Orientated & Leveraging Strengths
• Heart: Providing Purpose & Having and Creating Trust
• Guts: Being Positive about Challenge, Uncertainty and Change & Focusing on Clear Priorities

In addition to ‘Head, Heart and Guts’. We promote an open and honest feedback culture based on Results & Respect, whereby our employees respect one another, embrace diversity and inclusion and drive employee engagement, every day and everywhere whilst never compromising on integrity and compliance.
Do you want to be part of a company that connects millions of people worldwide? Do you have the drive to make a difference? Click Apply Now!
Tasks and Responsibilities
We are looking for an experienced Search Engine Optimisation (SEO) and Online Reputation Digital Marketing specialist who is proficient in on-page, off-page, technical, and local SEO, and is well-versed in the latest trends in online reputation management and marketing. The individual will lead SEO initiatives, focusing on scaling various websites’ visibility and search performance across diverse international markets. This position will collaborate with digital media team to ensure a cohesive strategy between the disciplines and work directly with local markets. This role requires a strategic leader who can craft and implement comprehensive SEO strategies, optimise website infrastructure, and integrate SEO with overall business goals.

The individual will provide SEO and online reputation management support and expertise to digital marketing teams across various markets within DHL Express, with the goal of driving short-term sales acquisition from non-account customers (consumer and business customers) and lead generation (business customers) channels.

• Developing and execute a regional SEO strategy that aligns with the company’s objectives and boosts DHL websites’ visibility and user engagement.
• Developing and executing on-page, off-page, technical, and local SEO tactics that are scalable for European markets.
• Monitoring and reporting on organic traffic contribution towards revenue targets across digital sales, online interactions driving in-store sales, Customer Service sales, and lead generation.
• Conducting thorough technical SEO audits for each local site, identifying issues, and recommending effective solutions to optimise websites’ performance.
• Collaborating with IT and web development teams to ensure SEO best practices are integrated into website architecture and new page designs,
• Conducting thorough non-technical SEO audits and continuous analysis to identify strategic opportunities.
• Assisting European markets to perform keyword research and competitor analysis.
• Assisting European markets to understand the research data and deriving actionable insights.
• Leading and developing content strategy that conforms to and sets out to achieve business goals.
• Leading and developing Digital Partner strategy to increase visibility in various app stores.
• Leading off-page initiatives to boost the quality and quantity of backlinks, thereby enhancing organic visibility and driving high-quality traffic.
• Managing relationships with SEO agencies and technology vendors to ensure service excellence and alignment with our SEO goals,
• Educating and training internal teams on SEO strategies and best practices to ensure SEO knowledge is embedded within the company culture,
• Staying abreast of the latest SEO trends and changes in algorithms, applying insights to maintain competitive advantage.
• Measuring and reporting on reputation management including reputation against competitors
• Managing and optimising online business presence via local listings management across Google and 3rd party platforms.
• Developing and implementing cohesive reputation management strategies.
• Conducting in-depth reputation monitoring and analysis to identify areas for improvement and mitigation.
• Acting as a digital SEO and online reputation managements consultant and coach, providing on-the-job capability building for local marketing teams and the broader DHL Express community.
• Ensuring compliance with applicable laws and regulations.
• Collaborating closely with country marketing teams and Digital Sales teams to identify innovative strategies for customer growth and acquisition.

Our Promise to You - Benefits

• Competitive salary
• Eligibility to participate in performance related bonus schemes
• Generous holiday entitlement increasing with years completed service
• Company pension scheme with excellent contribution rates
• Life Assurance
• Enhanced maternity pay
• Generous company sick pay
• A competitive package of voluntary benefits including retail, entertainment, gym membership discounts, cash dental plans and more
• Discounted Health Assessments
• Access to professional employee assistance, wellbeing programme and qualified mental health first aiders
• Excellent training and development opportunities with a strong focus on internal promotion

YOUR PROFILE - SKILLSETS AND ATTRIBUTES

• 5+ years of SEO experience, this includes reputation management. App store marketing experience is advantageous.
• Proficiency in using data analytics tools such as Google Analytics, Adobe Analytics, Looker Studio, Power BI, or similar platforms.
• Proficiency in using SEO tools (Google Search Console, MOZ, Semrush, Ahrefs)
• Bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.
• Professional certifications in digital marketing, such as Web Analytics, Google Ads or SEO certifications, would be advantageous.
• User Experience qualification – preferred but not essential
• Proficient in English; proficiency in additional European languages is an advantage.
• Proven track record in developing and executing successful large-scale SEO strategies.
• Deep understanding of technical SEO, content strategy, and user experience optimisations with a clear track record of driving growth.
• International SEO knowledge and experience is a plus.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• On-hands experience with website content management systems (CMS).
• Excellent analytical skills and the ability to interpret data to make informed decisions
• Outstanding communication and interpersonal skills to effectively convey complex SEO strategies to stakeholders at all levels.
• Ability to work independently and as part of a team, managing multiple projects and deadlines.
• Strong interpersonal skills, with the ability to work effectively with cross-functional teams.
• Confident with the ability to interact, communicate and present ideas to other countries digital marketing managers and senior executives.
• Meticulous attention to detail and commitment to delivering high-quality work.
• Proactive and self-motivated, with a strong desire to continuously improve and learn.
• Results driven, experienced individual that can reliably meet goals & deadlines.

Please refer the Job description for details