Digital Marketing Manager at Syngenta Group

Bangkok, , Thailand -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

0.0

Posted On

25 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Analytical, Organized, Attention To Detail, Communication, Leadership, Digital Marketing, Media Analysis, Marketing Communications, Teamwork, Adaptability, Self-Starter, Proactive Approach

Industry

Farming

Description

Company Description As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs. Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold. Syngenta Crop Protection is headquartered in Switzerland. Job Description Role purpose Oversee ATL (above-the-line ) campaign including both traditional and digital communication and contribute to Growth Initiatives by leading the process from the development to implementation of WHAT (offer), WHO (target groups) and HOW (messages, touchpoints) Lead ATL campaign development and execution to help organization meets annual sales and market share objectives Lead digital CRM/Loyalty program and co-work with customer insight team to enlarge data-base, enrich insights, and turn them into applicable commercial strategy. Lead all material development process/execution regarding above-the-line marketing communication territory. Lead media plan investment strategy, execution, and evaluation. Accountabilities Drive best-in-class marketing communication campaigns with clear numerical KPIs that directly link to top-of-mind brand awareness, trials, and repeats. Owns media investment effectiveness and efficiency Owns all activities related to marketing communications (strategy, production, execution) Qualifications Knowledge, experience & capabilities Experience & capabilities Analytical and make decision with data Highly organized, attention to detail Capable of handling and prioritizing various administrative tasks and deadlines Self-starter with excellent communication and computer skills Positive & proactive approach Enjoys working in a team environment Be able to learn and adapt quickly Requirements Bachelor's degree in marketing or business administration (MBA preferred) Minimum 8 years' experience in marketing management Strong knowledge of marketing communications, digital marketing, and media analysis Understanding of business environment and be open-minded to learn agricultural business Excellent leadership, communication, and analytical skills Additional Information Travel Sometimes for field visit

Responsibilities

Oversee ATL campaign development and execution to meet annual sales and market share objectives. Lead digital CRM/Loyalty program and collaborate with the customer insight team to enhance data and insights for commercial strategy.