Have you successfully launched a brand in the US?
Are you experienced in a high-growth start-up?
Are you an outdoorsy adventurer looking to utilise your US growth skills?
Our client is on the hunt for a data-driven Digital Marketing Manager to fuel customer growth across North America through performance and paid social initiatives.
Reporting to the Head of Performance and collaborating closely with the existing Paid Media Specialist, you will manage high-impact ad campaigns, optimize ROI, and spearhead new customer acquisition. Your primary focus will be leveraging your market expertise to drive growth in the North American and UK market, using deep insights into audience behavior, tone, and preferences. You will also support campaigns targeting other priority growth markets, ensuring a unified and effective global strategy.
Our client has a driven team with a shared passion for unleashing the transformative power of adventure.
They believe in small, focused teams with clear missions, where everyone has a voice and can make a meaningful contribution.

• Develop all paid marketing strategies across the key international markets, including audience segmentation, creative testing, and campaign optimisations.
• Manage and optimise Meta Ad campaigns to drive growth, with a key focus on North America market.
• Support paid campaigns on additional platforms and markets, ensuring a consistent strategy across channels, such as Google Ads.
• Analysis of customer insights and competition to maximise campaign performance.
• Working to budgets, tracking spend, and ensuring optimal ROI.
• Regularly monitoring and analysing campaign performance, providing actionable insights and reporting key metrics to relevant stakeholders.
• Conducting experiments like A/B and incrementality testing to improve ad performance and customer acquisition.
• Assist in planning and executing organic social strategies, ensuring consistency with paid campaigns.
• Staying up-to-date with industry trends, ensuring our paid media strategies remain cutting-edge.