ARE YOU A DIGITAL MARKETING PROFESSIONAL LOOKING FOR A NEW CHALLENGE? WE ARE A FRIENDLY, FORWARD-THINKING MARKETING TEAM AND WE’VE GOT A FANTASTIC OPPORTUNITY FOR YOU!

Established in 2015, VetPartners is made up of some of the most well-respected and trusted small animal, equine, mixed, and farm practices across the UK and parts of Europe. VetPartners aims to be a great place to work, focusing on the development and wellbeing of its people. Everyone makes the tea here at VetPartners!

SKILLS/QUALIFICATIONS:

• Collaboration: across functions, ability to communicate and listen effectively and understand feedback
• Communication: Great written and oral communication, presentation skills
• Project management: strong attention to details and ability to push complex projects through via coordinating various teams, checking and validating throughout the process for excellence in execution
• Management experience and strong team player
• Analytical and problem-solving: ability to use data to gain insights and drive decisions
• Culture fit: reflected by our values and our ops lead and practice focus way of working

Deliver great online user experience and strong visibility to practices supporting organic growth

• Manage over 200 practice / business websites in the UK and Ireland
• Optimize website effectiveness through analytics and SEO
• Build new websites when required
• Support practices growth through PPC
• Provide direction, share and exchange best practice with the digital teams and agencies across our EU countrie

THE ROLE:

This role will involve overseeing and executing digital marketing strategies across various platforms to drive client engagement, brand awareness, lead generation, and organic growth.
We are looking for someone who will work with the team to deliver a great client experience across digital channels to drive the organic growth of practices and will support VetPartners’ online awareness and reputation across the UK and Ireland
You will lead a team of web designers, analytics, SEO and PPC executives in the UK, as well manage support agencies. You’ll provide direction and support to the Digital teams and agencies across Europe to ensure consistency and effectiveness.

RESPONSIBILITIES:

Lead and develop the Digital Marketing team

• Lead / coach / develop a team of 4
• Work in close collaboration with the wider Marketing team, the Communication team and the Creative team
• Provide direction and share and exchange best practices with countries Digital teams and agencies

Deliver great online user experience and strong visibility to practices supporting organic growth

• Manage over 200 practice / business websites in the UK and Ireland
• Optimize website effectiveness through analytics and SEO
• Build new websites when required
• Support practices growth through PPC
• Provide direction, share and exchange best practice with the digital teams and agencies across our EU countries

Drive VetPartners awareness and reputation online

• Manage of the corporate website (Group and countries)
• Including optimization of content and functionalities

Manage the infrastructure and advance functionality and design

• Manage the relationship with key agencies
• Oversee the performance and effectiveness of the digital marketing tech stack
• Partner with IT teams to translate business and marketing requirements while launching new functionality and tools as needed

Drive innovation

• Regularly seek out knowledge and insights to improve and evolve the tech stack and processes

Who we’re looking for:

• Several years’ experience in leading digital marketing teams, strong understanding of digital tools and technologies
• Strong knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads)
• Experience with analytics tools (Google Analytics, HubSpot, etc.)
• Experience building websites (ideally on Word Press)