Digital Marketing Manager at Weekday AI

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

08 Mar, 26

Salary

1000000.0

Posted On

08 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SEO, SEM, LinkedIn, Google Ads, Marketing Automation, Analytics, B2B Lead Generation

Industry

technology;Information and Internet

Description

This role is for one of the Weekday's clients Salary range: Rs 800000 - Rs 1000000 (ie INR 8-10 LPA) Min Experience: 4 years Location: Bengaluru JobType :full-time We are seeking a strategic and hands-on Digital Marketing Manager to drive lead generation, brand visibility, and digital engagement for our B2B IT hardware business. The role requires designing and executing multi-channel marketing campaigns that build a strong sales pipeline through organic lead generation, digital marketing, and performance-focused strategies. This position combines creativity, analytical thinking, and business acumen to position the company as a trusted technology partner. Key Responsibilities: Develop and implement B2B digital marketing strategies across SEO, SEM, LinkedIn, Google Ads, and other channels. Plan, execute, and optimize multi-channel campaigns to generate qualified leads and drive business growth. Manage marketing automation and CRM platforms (HubSpot, Zoho, Salesforce) to streamline campaign execution and reporting. Monitor campaign performance using analytics tools and provide data-driven insights to improve ROI. Collaborate with sales and product teams to align marketing strategies with business objectives. Enhance brand visibility and engagement through social media, content marketing, and digital initiatives. Qualifications & Experience: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. 7–10 years of experience in B2B marketing, preferably within IT hardware or technology domains. Proven track record of driving successful lead generation and digital marketing campaigns. Strong analytical mindset with experience in performance tracking and data-driven decision-making. Excellent written and verbal communication skills. Creative thinker capable of converting business objectives into actionable marketing strategies. Performance Metrics: Number of qualified B2B leads generated monthly/quarterly. Website traffic growth, engagement rate, and campaign ROI. Contribution of marketing activities to the sales pipeline. Brand visibility and social media performance metrics. Skills: Digital Marketing | SEO & SEM | LinkedIn & Google Ads | Marketing Automation | Analytics | B2B Lead Generation

Responsibilities

The Digital Marketing Manager will develop and implement B2B digital marketing strategies and execute multi-channel campaigns to generate qualified leads. The role also involves managing marketing automation and CRM platforms to streamline campaign execution and reporting.