ABOUT WI-COM SOLUTIONS

Celebrating 15 years of innovation and growth, Wi-Com Solutions is a premier Canadian provider of wireless voice and data communication solutions. With established operations in Calgary, Canmore, Lethbridge, Kelowna, and a recent expansion into Ottawa, we are poised for significant nationwide growth. Our award-winning team delivers cutting-edge services across two-way radio, video surveillance and access control, satellite, IoT, and broadcast video. As we scale our footprint across Canada, we’re looking for a strategic and creative Digital Marketing Manager to join our Calgary head office and drive our digital growth engine.

CORE SKILLS & EXPERIENCE:

• 5+ years of online B2B marketing experience, ideally in a high-tech or telecommunications environment.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Proven success in lead generation, brand awareness, and ROI-driven campaigns.

Expertise in:

• WordPress website optimization, SEO, and analytics
• Marketing automation tools (e.g., HubSpot)
• WordPress and content management systems
• Content strategy and creation
• Social media marketing across various platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.)
• Paid advertising (Google Ads, social media ads)
• Business development experience is a strong asset.

ROLE OVERVIEW

As the Digital Marketing Manager, you’ll lead the execution of high-impact digital strategies that drive brand visibility, lead generation, and customer engagement. Entrepreneurial-minded, you will be involved with leadership decisions, and lead integrated digital marketing campaigns from concept to execution. This hands-on role is ideal for a tech-savvy marketer who thrives in a B2B environment and wants to make a real impact in a fast-growing, innovative company.

KEY RESPONSIBILITIES:

• Develop and execute data-driven digital marketing campaigns to generate B2B leads and support sales initiatives.
• Oversee and optimize the company’s WordPress website for SEO, conversion, and user experience.
• Utilize tools such as HubSpot and WordPress along with Google and other A.I. tools and software to manage content, automation, and performance analytics.
• Analyze campaign performance and web traffic data to provide actionable insights and continuous improvements.
• Manage and grow Wi-Com’s presence across all digital platforms, including LinkedIn, Facebook, Instagram, YouTube, X, and more. Wi-Com has video production capabilities in house that can be fully leveraged.
• Collaborate with the sales and leadership teams to align marketing strategies with business goals.
• Stay ahead of industry trends, emerging platforms, and new technologies.