Gießen region

They have a strong interest in digital trends and marketing technologies, want to strategically, operationally and data-drivenly develop digital channels for a well-known brand, and enjoy brand communication.

A well-known and rapidly growing company with a strong brand presence in the lifestyle sector is seeking full-time support for its in-house marketing department in the area of ​​digital marketing.

Your role

You manage several projects simultaneously with your team. You develop marketing activities for the online presence, design lead management strategies, actively create campaigns for greater visibility, and thus continuously strengthen trust in the brand.

Your tasks

• Performance marketing: Planning, implementation and optimization of digital campaigns (such as Google Ads, social media ads), monitoring and analysis of campaign performance
• Content marketing & website: Cross-departmental conception of digital content including design and editorial work, website maintenance, creation of landing pages and online campaigns.
• SEO and visibility: Support with search engine optimization and keyword research for content optimization, evaluation of rankings and traffic.
• Analysis and reporting: Evaluation of relevant KPIs (e.g., traffic, conversion rate), report creation including derivation of recommendations for action, using Google Analytics or comparable systems.

Your profile

• Completed studies or training in the field of marketing, media, communication or a comparable qualification
• Professional experience in digital marketing (agency or corporate environment) as well as confident use of CRM and CMS systems, especially HubSpot.
• Basic knowledge of SEO, SEA, and the planning, implementation, and optimization of online campaigns.
• Experience in using common web analytics tools and a basic understanding of tracking, data analysis and campaign evaluation.
• Knowledge of Google Ads, social media advertising, and initial experience in performance marketing
• Experience in using marketing automation tools or CRM systems
• Independent and structured work style as well as analytical thinking skills
• High level of initiative and sense of responsibility
• Teamwork skills and strong communication skills

This is what we offer you

• They actively shape the digital brand world and the customer experience with their ideas.
• They work with clearly defined KPIs while enjoying a high degree of creative freedom and decision-making autonomy in a future-oriented company.
• Individual further training, support and development opportunities
• A comfortable working environment with many long-term colleagues
• Above-average compensation
• Company pension scheme, employee discounts, health courses and other attractive social benefits
• Team events and celebrations as an integral part of the company culture
• Prospects for the deputy head of department

The company

• Our client is a modern and well-known family business with a long history and strong brand presence. With its products and services, the company combines lifestyle, health, craftsmanship, and innovation. The vision: to reimagine the senses and create experiences that inspire and sustainably transform customers' quality of life. With expertise, team spirit, attention to detail, and a passion for brand communication, the approximately 500 employees are writing a success story in our region.