DIGITAL MARKETING MANAGER

Today, 12 children and young people will be diagnosed with cancer. We’ll stop at nothing to make sure they get the right care and support at the right time.

• £43,361 (outside of London); £45,913 (within London)
• 35 hours per week
• Permanent
• Home-based, with regular travel to London and Bristol
• Closing date: 11.59pm, Monday 24 March 2025
• Interview date: w/c 7 April 2025

WHAT WILL I BE DOING?

No two days are the same at Young Lives vs Cancer. So, summarising your ‘day to day’ isn’t easy. Here are some of the main things you’ll be doing, but you’ll find more details in the job description.

• Provide engaging and motivating leadership, coaching, management and development of direct reports and the wider team
• Work with the team to devise and implement email, paid and organic social strategies to help achieve organisational objectives
• Support the organisation to deliver excellent digital campaigns across the channel mix ensuring that there is cohesion across online and offline channels
• Take an active role in developing and embedding new ways of working, establishing relationships with other teams and work alongside the Head of Digital to raise the profile and understanding of digital marketing across the charity
• Provide advice and expertise to other teams in the use of digital marketing
• Project manage large campaigns from scoping to briefing, implementation, optimising and review, and managing the relationship with our digital media agency
• Support a data driven and test and learn approach within the team, encouraging continual learning and optimisation
• Manage out of hours moderation if needed for high profile or high-risk activity

WHAT DO I NEED?

The key skills we’re looking for in this role are:

• Leading and line managing teams to deliver, implement and evaluate digital marketing campaigns and strategies that deliver against objectives
• Digital specialist with extensive experience of managing paid social, organic social, email and PPC channels, as well as leading and delivering complex digital projects
• Significant experience and knowledge of digital tools such as GA4, CMS systems, Meta business manager, Hootsuite, Dotdigital
• Understanding of digital journeys and implementing digital strategy across channels
• Extensive experience of managing multiple projects simultaneously and prioritising in order to meet objectives
• Experience managing digital media agencies
• Strong problem solving and decision-making skills with a good mix of evidence-based decisions balanced with pragmatism and innovation
• Financially astute, contribute to setting budgets and overseeing spend

ABOUT THE ROLE

We’re looking for a Digital Marketing Manager with a background in to delivering, implementing and evaluating digital marketing campaigns and strategies that deliver against objectives, as well as previous experience of line management, to join our friendly and expert Digital Team.
As our Digital Marketing Manager, you will lead the team and our media agency to deliver exceptional and effective digital activity that delivers against organisational objectives. You will have significant experience of managing teams to run successful digital campaigns including (but not limited to) email, paid digital channels (including social, search and display), and organic social channels.
You will line manage a team of four digital marketeers, providing engaging and motivating leadership, management and personal development support.
You will champion the voices of children and young people with cancer, and their families in everything you do.

No two days are the same at Young Lives vs Cancer. So, summarising your ‘day to day’ isn’t easy. Here are some of the main things you’ll be doing, but you’ll find more details in the job description.

• Provide engaging and motivating leadership, coaching, management and development of direct reports and the wider team
• Work with the team to devise and implement email, paid and organic social strategies to help achieve organisational objectives
• Support the organisation to deliver excellent digital campaigns across the channel mix ensuring that there is cohesion across online and offline channels
• Take an active role in developing and embedding new ways of working, establishing relationships with other teams and work alongside the Head of Digital to raise the profile and understanding of digital marketing across the charity
• Provide advice and expertise to other teams in the use of digital marketing
• Project manage large campaigns from scoping to briefing, implementation, optimising and review, and managing the relationship with our digital media agency
• Support a data driven and test and learn approach within the team, encouraging continual learning and optimisation
• Manage out of hours moderation if needed for high profile or high-risk activit

The key skills we’re looking for in this role are:

• Leading and line managing teams to deliver, implement and evaluate digital marketing campaigns and strategies that deliver against objectives
• Digital specialist with extensive experience of managing paid social, organic social, email and PPC channels, as well as leading and delivering complex digital projects
• Significant experience and knowledge of digital tools such as GA4, CMS systems, Meta business manager, Hootsuite, Dotdigital
• Understanding of digital journeys and implementing digital strategy across channels
• Extensive experience of managing multiple projects simultaneously and prioritising in order to meet objectives
• Experience managing digital media agencies
• Strong problem solving and decision-making skills with a good mix of evidence-based decisions balanced with pragmatism and innovation
• Financially astute, contribute to setting budgets and overseeing spen

For people to reach their full potential, they need the right environment. As a member of Team Young Lives, you’ll be made to feel supported, valued and appreciated. Here’s how we do it:

• Flexible working: we’re open to working hours outside of 9 - 5 and we can talk through your flexibility requirements at interview stage
• Wellbeing days: four days a year to do what works for you – from catching up on training to going for a walk
• Generous annual leave allowance
• Great family/caring leave entitlements
• Enhanced pension
• Access to our employee savings schem