ABOUT US

Our mission is to deliver joy in every shop, through unbeatable choice, unrivaled service, and reassuringly good value.
We’re Ocado Retail, a market-leading, joint venture between Ocado Group and M&S and the world’s largest dedicated online supermarket ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, but it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.

Responsibility for upscaling measurement capabilities with AI:

• Identify, evaluate, and implement AI-based tools and platforms e.g. automation, creative development, predictive analytics, personalisation etc. to optimise marketing campaigns.
• Lead the adoption of AI, aligning solutions with overall business and marketing acquisition goals.
• Develop and track KPIs to measure the impact of AI-driven marketing initiatives. Report against these metrics at regular intervals with senior stakeholders

ABOUT THE TEAM AND THE ROLE

The Digital Marketing team is responsible for new customer acquisition across all channels. Through overseeing media effectiveness and adoption of effective tracking, the candidate will ensure Ocado Retail is at the cutting edge of marketing measurement best practice within the grocery category and beyond.
The Digital Marketing Measurement Manager sits within the Marketing Technology team, and is responsible for supporting the teams within Digital Marketing across all aspects of measurement including econometrics (MMM), attributed measurement (Google Analytics) and digital ad platform measurement, to deliver effective tracking and testing plans. The candidate will lead ad-ops and ad trafficking for the Digital and Brand teams with line management support from the Marketing Technology Executive. There will also be close involvement with our econometrics partner and media agency to ensure data is tracked and reported correctly, and be the driving force behind the testing roadmap.
As part of this role, the Digital Marketing Measurement Manager will be at the forefront of exploring how AI is leveraged and adopted across Digital, to enhance data-informed decision-making, automate internal processes to prioritise speed and deliver impactful and personalised experiences for our customers.

WHAT YOU’LL DO

Measurement:

• Manage measurement across all digital marketing channels, ensuring channel owners are set-up to successfully interpret performance and incrementality from the triangulation of available data sets i.e. econometrics, attributed measurement, platform tracking, custom research etc
• Ownership of the digital marketing channel testing plans and measurement projects, working closely with channel owners to optimise performance.
• Work closely with our Econometrics partner, and other measurement partners, to ensure accurate data collection and analysis. Drive forward and collaborate closely with the econometric partner on the inputs and outputs of the model, as well as prioritisation of projects.
• Support the insight team with data collection and measurement across teams for insights project, leveraging Funnel as a mechanism to share data.

Supporting with ad trafficking, site tagging and tracking technologies:

• Along with the Marketing Technology Executive, be responsible for the setup of display and video advertising campaigns within the ad server whilst working to strict campaign deadlines and delivery expectations, covering activity across both brand and digital marketing teams.
• Ensure naming conventions are adhered to and meet all requirements and are set up to support reporting.
• Assist the deployment and management of site tracking tags through Google Tag Manager, both for Display campaigns, and to support other teams.
• Support the implementation of any other 3rd party tracking tools for campaign optimisation and reporting.
• Develop an ability to problem solve and troubleshoot technology issues relating to trafficking, site tagging or analytics data anomalies and help to suggest and implement short term and long term solutions.
• Support with managing our product feeds, ensuring we optimise and enrich our feeds for use on multiple ad platforms.

Vendor and Technology Management:

• Manage relationships with technology vendors and oversee the implementation of platforms, ensuring they meet the needs of the marketing team.
• Working with data protection and infosec teams to assess marketing or advertising technology partners and support the technical integration.

Responsibility for upscaling measurement capabilities with AI:

• Identify, evaluate, and implement AI-based tools and platforms e.g. automation, creative development, predictive analytics, personalisation etc. to optimise marketing campaigns.
• Lead the adoption of AI, aligning solutions with overall business and marketing acquisition goals.
• Develop and track KPIs to measure the impact of AI-driven marketing initiatives. Report against these metrics at regular intervals with senior stakeholders.

Educate and Advocate:

• Monitor emerging marketing and advertising trends, technologies, and best practices to keep Ocado Retail at the forefront of marketing innovation within grocery and eCommerce.
• Support with Google Analytics tagging and reporting, supporting to train team members and other teams on effective use of Google Analytics.
• Champion AI within the marketing organisation, providing training and guidance on AI tools, insights, and processes. Promote a culture of innovation and continuous improvement.

Collaborate Across Teams:

• Work closely with peers within the Digital Marketing team, Creative (internal agency: EAT), Brand/ PR Marketing and Insights to ensure seamless integration, improving processes, customer targeting, and campaign performance.