The University of Manchester is part of the prestigious Russell Group of universities and highly respected across the globe as a centre of teaching excellence and research innovation and discovery.
Our purpose is to advance education, knowledge and wisdom for the good of society, putting our three core goals of research and discovery, teaching and learning, and social responsibility at the heart of everything we do.

ESSENTIAL KNOWLEDGE, SKILLS AND EXPERIENCE

• Confident, creative and dynamic, with experience of planning, delivering, managing and optimising integrated digital campaigns, including testing new digital pathways
• Experience of managing paid search, display and paid social campaigns
• Experience of working with external agencies to manage and optimise campaigns
• An excellent understanding of SEO and implementing SEO plans
• Experience of utilising Customer Relationship Management (CRM) systems
• Good knowledge of using reporting tools such as Google Analytics (including some familiarity of Google Analytics 4 developments) and Google Data Studio
• High level of digital literacy, with knowledge and experience of IT systems relevant to the role, including familiarity with MS Office, Adobe Creative Cloud, CRM (i.e. MS Dynamics), CMS systems (i.e. T4, Sitecore) and integration tools (i.e Zapier)
• Experience with lead generation campaigns and data collection across digital channels, including security and compliance considerations and data integration from web applications to CRM using tools such as Zapier
• Experience in editing content using website content management systems
• Experience of translating complex data sets into meaningful business insights
• Ability to manage and develop a team of staff setting and achieving clear objectives and performance goals
• Ability to meet operational requirements, with excellent planning, organisational and project management skills
• A constructive team player demonstrating an ability to work flexibly, collaboratively and across organisational boundaries
• Excellent communication skills with the ability to present information clearly and explain complex issues to a range of audiences with varying levels of understanding
• A commitment to the University’s strategic goals, themes and values
• Excellent attention to detail and strong proofreading skills
• Able to manage projects and campaigns

ABOUT THE ROLE

We’re on the hunt for a proactive and results-driven Digital Marketing Officer to join our Marketing and Recruitment team within Education Development here at The University of Manchester. If you’re passionate about digital marketing - especially in the education sector -this is your chance to make an impact!
This is a 12-month fixed-term role to cover a maternity leave, during which you’ll play a key part in supporting the University’s ambitious goals for growth in online and blended learning (OBL). The role also includes line management of the Digital Marketing Coordinator.