JOB DESCRIPTION

The Digital Marketing & Social Media Coordinator will lead the development and execution of social media, digital content, and community engagement strategies for The Funplex and Wyndham Hotel. This role is a mix of creative content creation, community management, and strategic marketing. Designed to increase brand awareness, drive engagement, and support business goals across multiple channels. The ideal candidate will have a passion for creative storytelling and engaging diverse audiences. The position will require 4 days in-person to be split between park locations and the hotel and 1-day remote work.

Responsibilities:

• Social Media Strategy

o Lead all aspects of social media presence, creating authentic, on-brand content and growing online communities.
o Develop and execute comprehensive social media strategies across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and Google.
o Create engaging posts, graphics, video creation and video editing to increase audience engagement and build brand awareness.
o Maintain content calendars, schedule posts, and ensure content aligns with seasonal campaigns and promotions.
o Influencer Campaigns: Coordinate and manage influencer campaigns including contracts and budgets, to expand reach and brand awareness.
o Evaluate Marketing & Events coordinators efficiency in moderating online communities, responding to comments, messages, and inquiries. Responding directly when necessary.

o Communicate reporting on social media and paid campaign performance, using insights to refine content and strategy.

• Digital Media Strategy

o Manage and optimize paid advertising campaigns on Meta, TikTok, and other platforms to follow budget requirements.

o Plan and execute digital campaigns, promotions, and community initiatives to support business goals.

• Operational Coordination:

o Collaborate closely with marketing, events, and operations teams to ensure campaigns align with overall business goals and maintain a cohesive brand experience.
o Ensure all on-site activities align with the overall marketing and brand strategy. Including but not limited to in-park events, promotions, and signage implementation.
o Bring a strategic, hands-on approach with strong creative storytelling, audience-focused thinking, and an eye for design.
Qualifications:
Bachelor?s degree in Marketing, Communications, Digital Media, or Public Relations.
2+ years of experience in social media management, digital marketing, or content creation.
Experience managing paid social campaigns and influencer partnerships.
Excellent storytelling, copywriting, and creative skills.
Highly organized with strong project and time management skills, able to manage multiple initiatives simultaneously while meeting deadlines without sacrificing quality.
Comfortable with AI tools to assist with strategy and efficiency. Assist in educating the team on new AI uses and platforms.
Proficiency with content creation tools and social media management platforms. Including Canva, Meta, Cap Cut, Scheduling Tools example AirTable, Google MyBusiness, Linktree.
Ability to work collaboratively across teams and communicate effectively.
Preferred:
Experience in the entertainment, hospitality, or amusement park industry either in marketing or operations.

Portfolio or examples of successful social media campaigns, digital paid campaigns and content.

• Why Join Us:

Lead creative storytelling for a fun, fast-paced brand.
Collaborate with a dynamic marketing and operations team.
Opportunity for growth and skill development.
Job Type: Full-Time In-Person
Location: South Jersey Area (Mount Laurel, NJ) - Occasional travel to East Hanover, NJ park location required.
Schedule: Full-time In Person. Remote - 1 day a week.

Benefits

• Medical, Dental, & Vision Insurance
• 401K Matching
• Annual Bonus Opportunity & Pay Rate Review
• Paid Vacation and Personal/Sick Time
• Employee Discount

Lahn Hospitality Group is an Equal Opportunity Employer.
Job Type: Full-time
Pay: $55,000.00 per year
If you are interested in becoming a leader in the hospitality industry, Lahn Hospitality group is the company for you.

• Social Media Strateg