INTRODUCTION

Premier Seeds Direct was started in 2007 borne out of the frustration with large seed growers, providing limited selections, poor quality and restrictive pricing. The business has grown to be one of the most dependable on-line seed retailers in the industry and has a small team of 18 people based in a business unit in Wilton just outside Salisbury
The business has recently undergone a buy out and Phil Redman has taken the lead in the business and is looking to convert the strong foundations into a key competitor in the hobby seed market. Its an ideal time to join the team and be part of an exciting growth journey.

ABOUT THE JOB

We are looking for a Digital Marketing & Social Media Executive to lead our digital marketing and social media efforts. You will work closely with Phil and Zoe the Directors of the business to develop and execute our digital marketing and social media strategy. You will guide our Content Creator Apprentice in the content required across all platforms and different formats as will be needed to execute the agreed strategy.

· Website management, incl. optimising content for SEO and conversion, creating seasonal content, adding new information and products.
· Data Analytics, reviewing website performance using GA4, and using the data to drive optimisations and campaigns.
· Direct Mail, responsible for the execution of our direct mail campaigns. Developing our direct mail strategy and measuring performance.
· Social Media, develop and execute our social media strategy, across Instagram and Facebook, developing an organic and paid approach to growing our social media following.
Key tools you will work with are:
- Woo Commerce / Word Press
- MailChimp
- Google Suite (Analytics, Tag Manager, Ads)
- Meta Suite
In addition, this is a small business and from time to time during the busy season you may be required to support the operational side of the business.