Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com

POSITION OVERVIEW:

The Digital Marketing & Social Media Specialist position will play a critical role in amplifying Convatec ANZ’s brand presence, fostering engagement, and driving awareness across digital platforms. You will take ownership of digital marketing initiatives, ensuring that our content is relevant, impactful, and aligned with our mission to provide innovative healthcare solutions.
The Digital Marketing & Social Media Specialist is available to provide digital and social media advice that supports the marketing of Convatec products to patients and health care professionals. The Digital Marketing & Social Media Specialist will play an active role in internal training of Convatec digital platforms.

Digital Marketing & Website Management

• Audit, monitor, and maintain Convatec ANZ websites, ensuring all content is up-to-date and aligned with business objectives.
• Take ownership of Convatec ANZ digital marketing initiatives, including the creation and revision of landing pages for events, product launches, and campaigns.
• Collaborate with internal teams to optimise digital content and user experience.

Social Media Strategy & Management

• Own and manage Convatec ANZ’s social media platforms, including Facebook and Instagram.
• Liaise with Global Marketing teams to promote local content (via geotargeting) on Convatec Portfolio LinkedIn channels
• Develop and implement an organic social media strategy that increases brand awareness, engagement, and audience growth.
• Determine posting frequency and maintain a structured content calendar.
• Identify and leverage trending content formats, cultural moments, and viral opportunities to keep Convatec ANZ relevant and engaging.
• Actively engage with the online community by responding to comments, messages, and mentions, fostering a strong customer connection.

Performance Tracking & Reporting

• Monitor and analyse social media performance using analytics tools such as Meta Insights and Google Analytics.
• Track engagement rates, audience growth, reach, and content effectiveness to refine strategy.
• Provide regular reports on social media performance, highlighting key learnings, top-performing content, and optimisation strategies.
• Stay updated on social media best practices, algorithm changes, and industry trends to enhance content visibility and engagement.