SKILLS, PERSONALITY TRAITS AND EXPERIENCE

• Must possess knowledge of SEO and the ability to create and effectively manage organic and paid search campaigns.
• Must understand pay-per-click advertising, conversion rate optimization, website CMS, HTML & CSS.
• Exceptional communication and stakeholder management skills
• Willingness to learn
• Desire to be part of a rapidly growing global organisation
• Honest and trustworthy
• A high level of initiative
• Be willing to assist different departments when required
  To join the Affinity Diamonds Team please click the ‘Apply’ button.
  Job Type: Full-time
  Pay: $75,000.00 – $85,000.00 per year

Schedule:

• Monday to Friday

Work Location: In perso

• Develop and deliver digital marketing campaigns across the business and automating where appropriate
• Build, test, launch and optimise email and nurture campaigns
• Assist with lead routing, list uploads, audience and data management between sales and marketing platforms
• Lead on email & SMS (all digital channels) marketing strategy and execution including nurture emails, all email types
• Implement lead scoring practices to enable higher conversions of quality leads
• Carry out testing on automated marketing campaigns to maximise lead conversion results
• Segment audiences and optimise campaigns to increase campaign effectiveness
• Report on the effectiveness of campaigns and key marketing metrics
• Work collaboratively with other departments and stakeholders to ensure digital campaigns achieve company and marketing goals
• Collaborate and manage the development and maintenance of the website and SEO strategy, in collaboration with Head of Marketing & marketing team members, internal stakeholders and external consultants