About Us
We are a rapidly growing residential home builder with a big vision to become the number one brand in our market. We pride ourselves on delivering exceptional homes and creating meaningful connections with our customers. As part of our expansion, we are looking to hire a Digital Marketing Specialist to join our in-house marketing team. This role will be key to supporting the execution of our digital strategies and driving conversion through various digital mediums.
Role Overview
The Digital Marketing Specialist will focus on executing CRM activities, managing eDM and SMS campaigns, optimizing the website, and handling web CMS and SEO management. This role is execution-focused and works closely with internal marketing team and external vendors to ensure the successful delivery of digital conversion campaigns.

Key Responsibilities

• CRM Campaign Execution: Build and manage eDM and SMS campaigns that support conversion objectives.
• Website Optimization: Support website optimization projects, ensuring improvements align with conversion goals and best practices.
• Web CMS Management: Manage web content and updates on CMS platforms to ensure seamless digital experiences.
• SEO Management: Assist with SEO efforts to improve organic search visibility and drive relevant traffic.
• Vendor Coordination: Work with external vendors to deliver projects in line with the overall conversion strategy.
• Collaboration with Creative Team: Liaise with creative design teams to develop digital assets required for campaigns.
• Reporting & Analytics: Track the performance of digital campaigns, using data to inform decisions and improve results.
• Support Strategy Execution: Support the Head of Conversion in executing digital programs and strategies to improve lead-to-sales conversion.

Skills & Experience

Essential:

• Proven experience in digital marketing, specifically in CRM campaign management (eDM and SMS).
• Hands-on experience with web CMS management and website optimization.
• Basic understanding of SEO principles and tactics.
• Familiarity with data analysis and reporting for digital marketing campaigns.
• Strong collaboration skills, with the ability to work cross-functionally with creative teams and vendors.

Desirable:

• Experience with web analytics tools like Google Analytics, SEMrush, etc.
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, or similar).
• Knowledge of the home building or real estate industry is a plus.

Key Success Metrics

• Successful execution of CRM campaigns, including eDM and SMS.
• Increased website performance through optimization efforts (traffic, engagement, etc.).
• Achievement of SEO goals, such as improved rankings and organic traffic growth.
• Timely delivery of digital assets for campaigns in collaboration with the creative team.
• Positive impact on conversion rates through digital marketing efforts.

What We Offer

• A highly competitive salary package based on skills and experience.
• The opportunity to work hands-on with digital marketing tools and platforms.
• A dynamic, fun work environment within a rapidly growing company.
• Growth opportunities to expand your digital marketing skills and influence conversion strategies.

How to Apply
Please submit your resume with a cover letter outlining - What excites you about the future of digital marketing, and what is the most impactful project you have worked on recently, and why

• CRM Campaign Execution: Build and manage eDM and SMS campaigns that support conversion objectives.
• Website Optimization: Support website optimization projects, ensuring improvements align with conversion goals and best practices.
• Web CMS Management: Manage web content and updates on CMS platforms to ensure seamless digital experiences.
• SEO Management: Assist with SEO efforts to improve organic search visibility and drive relevant traffic.
• Vendor Coordination: Work with external vendors to deliver projects in line with the overall conversion strategy.
• Collaboration with Creative Team: Liaise with creative design teams to develop digital assets required for campaigns.
• Reporting & Analytics: Track the performance of digital campaigns, using data to inform decisions and improve results.
• Support Strategy Execution: Support the Head of Conversion in executing digital programs and strategies to improve lead-to-sales conversion