Digital Marketing Specialist at Aphex
Brisbane, Queensland, Australia -
Full Time


Start Date

Immediate

Expiry Date

28 Jul, 25

Salary

80000.0

Posted On

28 Apr, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Digital Strategy, Search, Ownership, It

Industry

Marketing/Advertising/Sales

Description

ABOUT APHEX

At Aphex we believe the tools construction teams use to plan and communicate their work should’ve stayed in 1995. That’s why we’re on a mission to make it easier for construction teams to get on the same page with a live, multiplayer planning platform. Instead of juggling spreadsheets, whiteboards, and outdated systems, we build tools that allow anyone on a project to plan and communicate their work with complete visibility of everyone around them.
Our customers are the largest construction contractors, responsible for the tunnels, roads, bridges, and buildings we use daily. Our users are the engineers managing and planning these incredible projects. We’ve already made an impact, since launching our V1 in the UK in 2019 and entering the Australian market in 2022, we’ve become the leading solution in both markets. With strong product-market fit in these markets, we’re in the early stages of scaling our go-to-market team globally, and we’re looking for people who are energised by the idea of improving an industry that contributes to around 13% of global GDP.

REQUIREMENTS

We’re seeking a detail-oriented marketer to collaborate on our paid and digital strategy. If you enjoy analysing data and exploring different approaches to create impact, we’d love to hear from you.
Paid channels (especially LinkedIn and search) are where we’re putting a big chunk of our budget right now. Some of it’s working. Some of it’s still early. We’ve learned enough to know this area needs dedicated focus - and we’re ready to hand over the reins.
You’ll take ownership of our paid strategy and execution, helping us scale what works, cut what doesn’t, and test new ideas. We’re expanding into new regions, and paid is one of our main levers for figuring out what messaging lands and where. You’ll play a key role in that.

Responsibilities
  • Managing our LinkedIn ads, LinkedIn organic, and paid search campaigns daily
  • Exploring different angles, audiences, and formats to enhance performance
  • Coordinating and improving retargeting across channels
  • Developing our landing page strategy - selecting what gets tested
  • Collaborating with our designer on ad variations and landing pages
  • Contributing to additional campaigns (like product launches or webinars) when a digital strategy is beneficial
  • Managing reporting, improving CPL and lead quality
  • Helping us make informed decisions about our spending — and where it’s most effective
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