ARS is seeking a results-driven Digital Marketing Specialist to develop and implement digital strategies that effectively promote our government innovation initiatives. This role will leverage various digital channels to increase awareness, drive engagement, and build communities around our programs. The ideal candidate will combine strategic digital marketing expertise with analytical skills to optimize campaigns and demonstrate measurable impact. This position offers an opportunity to apply cutting-edge digital marketing techniques to advance understanding of critical defense innovation programs among key stakeholders and target audiences.

• Develop and execute comprehensive digital marketing strategies aligned with program objectives
• Manage creation and distribution of engaging content across digital platforms including social media, websites, and email campaigns
• Monitor and analyze digital marketing performance metrics to optimize campaigns and demonstrate ROI
• Collaborate with internal teams to ensure consistency and alignment of messaging across all digital channels
• Lead social media strategy, content planning, and community management
• Implement SEO best practices to enhance online visibility and reach
• Design and execute email marketing campaigns to nurture relationships with target audiences
• Support website optimization for improved user experience and conversion
• Track emerging digital marketing trends and recommend innovative approaches
• Collaborate with communications team on integrated marketing initiatives
• Ensure digital content adheres to branding guidelines and security requirements
• Develop digital analytics reports and presentations for leadership
• Support digital aspects of events, webinars, and outreach activities
• Create and manage digital advertising campaigns when appropriate
• Other duties as assigne