Growth Strategy & Budget Ownership: Own the marketing growth strategy and budget end to end across markets. That means allocating spend across channels, setting targets for each, and building the foundations to evaluate marketing as a commercial investment with a return, not a cost item.

- New Store Openings: Develop and execute pre-opening marketing that builds local awareness and drives footfall from launch, working with store and brand teams to make every opening a strong start.

• - Customer Lifetime Value & CRM: Grow frequency and retention across new, existing and lapsed customers by owning the recall and CRM programs that bring customers back in store.