Digital Marketing Specialist

at  Aylo Careers

Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.
We are looking for an up-and-coming Digital Marketing Specialist to join a fast-growing team that is working on some internet’s leading websites doing A-Z digital marketing.

WHAT YOU’LL BE DOING:

• Create promotional strategies to meet Product sales targets/KPIs
• Execute display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations
• Evaluate and improve effectiveness of campaigns
• Analyze traffic sources and metrics to create test cases for revenue generation (PC/Mobile)
• Execute and monitor optimization and tests ideas
• Use A/B testing and optimization tools to drive revenue, recommend development of new landing pages, and recommend optimization and improvement ideas for current pages
• Monitor changes and benchmarking against online competitors
• Establish a continuous improvement process for our brand/campaigns
• Design, direct, and monitor solutions to acquire and retain users
• Report daily or monthly metrics & overall Sales
• Monitor traffic, keyword branding rankings, search engine deployments and general SEO functionality
• Conceptualize new SEO-centric ideas and optimizations and work with Product Manager and Monetization specialists to execute based on feasibility
  What you’ll need to be successful: