Digital Marketing Specialist (B2B) at DIGITAL ENVOY

Peachtree Corners, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

02 Jun, 26

Salary

0.0

Posted On

04 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Digital Marketing, Account-Based Marketing (ABM), Paid Channels, Google Ads, LinkedIn, Display Advertising, Retargeting, Audience Segmentation, Budget Management, Bidding Strategies, Performance Monitoring, KPI Optimization, Data-Driven Optimization, Channel Reporting, Marketing Systems, CRM Syncs

Industry

Software Development

Description

Description Digital Envoy (DE) is the leader in geolocation and VPN data for over 25 years for customers in various verticals- Streaming Media, Ad Tech, Cybersecurity, E-commerce, and Data Analytics. Our core product, IP address geolocation, powers customers like Netflix, Hulu, Trade Desk, PayPal, AWS, Apple, and many others. Our VPN and Proxy data, coupled with accurate IP address geolocation, helps companies determine malicious activity for threat intelligence, authentication, and digital privacy. We are seeking a Digital Marketing Specialist with hands-on experience building, managing, and optimizing B2B digital and account-based marketing (ABM) campaigns across paid channels. This role partners closely with the VP of Digital & Marketing Operations to translate strategy into high-impact execution and drive measurable performance improvements at the channel level. The position plays a critical role in supporting pipeline growth and delivering clear, decision-ready reporting for GTM leadership and executive visibility. Success in this role means running structured, intentional ABM programs aligned to priority accounts and revenue targets, while delivering consistent quarter-over-quarter improvement across core performance metrics such as conversions, cost per lead, and pipeline efficiency. We’re looking for someone who takes a proactive, data-driven approach to optimization, ensures strategy translates smoothly into execution, and contributes to predictable, scalable growth through measurable impact. This is a hybrid role located in Peachtree Corners, GA. Team members are expected to work onsite in our office two days per week to support collaboration and team engagement, with the flexibility to work remotely on other days. Applicants must reside in Georgia. Please note, at this time, Digital Envoy is not sponsoring visas for this position. What You'll Do: Campaign Strategy & ABM Execution Build, launch, and manage B2B digital campaigns across paid channels (Google Ads, LinkedIn, display, retargeting) Execute account-based marketing (ABM) initiatives, including audience segmentation, account targeting, and multi-channel engagement Manage targeting, budgets, bidding strategies, creative rotation, and landing page coordination Ensure campaigns launch accurately, on time, and aligned with strategic objectives Performance Monitoring, Optimization & Metrics Improvement Monitor channel performance and optimize against key KPIs (CTR, CPC, CPA, conversion rate, ROAS, engagement) Identify underperforming campaigns and implement structured, data-driven improvements Test and refine ad creative, messaging, audience segments, and landing experiences Recommend budget reallocations based on performance trends Channel Reporting & Insights Own channel-level reporting for monthly GTM meetings Deliver clear, executive-ready performance summaries highlighting trends, risks, and opportunities Partner with leadership on deeper funnel and pipeline analysis Marketing Operations & Systems Execute campaigns within ad platforms, analytics tools, and marketing systems Ensure proper tracking implementation (pixels, UTMs, integrations) Maintain clean campaign documentation and naming conventions Support lead flow, CRM syncs, and ABM audience uploads Requirements 3-5 years of hands-on B2B digital marketing experience Direct ABM campaign execution experience (required) Proven experience managing paid media campaigns (Google Ads, LinkedIn required) Strong understanding of performance metrics and optimization levers Experience reporting on channel-level performance for leadership audiences Highly detail-oriented and execution-focused Able to manage multiple campaigns simultaneously Nice to Have: Experience in B2B SaaS, AdTech, or data-driven environments Familiarity with CRM and marketing automation platforms Experience working alongside sales teams in a structured GTM model Benefits: Competitive Salary & Bonus program Medical, Dental and Vision Paid Holidays & Unlimited PTO policy 401(k) with employer contribution match We value your input: make a real impact in a growing company! In 1999, Digital Envoy introduced the concept of privacy-sensitive IP-based geolocation and IP intelligence. This technology allows businesses from ad networks to publishers, websites, retailers and more to harness the power of location and new intelligence about connected users for many mission-critical applications. Digital Envoy has three business units that address the unique needs of customers: Digital Element, which provides global geolocation data and services that bring anytime, anywhere relevance and context to online and mobile initiatives; Digital Resolve, which delivers cybersecurity solutions that proactively secure online accounts, information, transactions and interactions from login to logout and Outlogic, which allows companies in retail, real estate, and financial markets to develop disruptive tools built on a foundation of quality location data. At Digital Envoy, we are excited about building a diverse team and creating an inclusive environment where everyone can thrive. All employees must be authorized to work in the United States. Digital Envoy provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Digital Envoy complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Responsibilities

This role involves building, launching, and managing B2B digital campaigns across paid channels, executing account-based marketing (ABM) initiatives, and monitoring performance against key KPIs like CTR, CPC, and conversion rate. The specialist will also own channel-level reporting for leadership and ensure proper tracking implementation within marketing systems.