Job Summary:
The Digital Marketing Manager supports the digital marketing team in creating and executing digital marketing campaigns. With a focus on achieving client goals, driving performance, this role involves media management, marketing analysis, conversion optimization, and lead generation.

Responsibilities:

• Client Relationship Management: Build client relationships, serving as a key contact in support of their objectives
• Campaign Execution: Implement multi-channel marketing campaigns, assisting in creative development, media coordination, budget tracking, and optimization.
• Day-to-Day Platform & Production Management: Manage daily marketing tasks and initiatives to deliver campaigns including content and creative production, email / crm management, and revisions through to final delivery
• Performance Enablement: Implement end-to-end campaigns inclusive of media platform, website, eCommerce platforms, and business reporting systems
• Campaign Analysis: Monitor and analyze the performance-based marketing strategies from setting the digital marketing roadmap to data-driven decisions and optimizations to achieve client lead and ROI targets
• Reporting & Communication: Develop reports and analyze campaign performance data to provide insightful recommendations and continuous optimization to clients to help build trusting client relationships

Skills:

• Bachelor’s degree in Marketing, Business, New Media, Communications, Analytics, Economics or a related field
• At least 2 years of experience in digital marketing, campaign management, or account management
• Organizational and project management skills with the ability to prioritize tasks, manage timelines, and ensure deliverables are met across multiple client campaigns
• Analytical skills with the ability to drive insights from marketing analytics platforms like Google Analytics, providing actionable insights from data
• Exceptional verbal and written communication skills to effectively liaise with clients, present strategies and convey ideas clearly and persuasively
• Digital marketing proficiency with exposure to CRM tools such as HubSpot, AI tools such as ChatGPT, and digital advertising platforms such as Google, YouTube, Meta / Instagram, TikTok, LinkedIn

Job Type: Full-time
Pay: $43,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Retirement plan

Schedule:

• 8 hour shift
• Choose your own hours
• Monday to Friday

Work Location: Hybrid remote in Tampa, FL 3360

• Client Relationship Management: Build client relationships, serving as a key contact in support of their objectives
• Campaign Execution: Implement multi-channel marketing campaigns, assisting in creative development, media coordination, budget tracking, and optimization.
• Day-to-Day Platform & Production Management: Manage daily marketing tasks and initiatives to deliver campaigns including content and creative production, email / crm management, and revisions through to final delivery
• Performance Enablement: Implement end-to-end campaigns inclusive of media platform, website, eCommerce platforms, and business reporting systems
• Campaign Analysis: Monitor and analyze the performance-based marketing strategies from setting the digital marketing roadmap to data-driven decisions and optimizations to achieve client lead and ROI targets
• Reporting & Communication: Develop reports and analyze campaign performance data to provide insightful recommendations and continuous optimization to clients to help build trusting client relationship