Your tasks

• Planning, implementation and optimization of international paid media campaigns on platforms such as META, LinkedIn, YouTube, Google Ads and TikTok
• Targeted support for global and regional marketing initiatives – from brand to performance campaigns.
• Budget control, A/B testing, monitoring, analysis and reporting of campaign performance
• Coordination of web agencies and further development of group-wide websites through aspects such as UX, page speed and SEO.
• Conceptualization and implementation of landing pages, microsites and conversion paths 
• Integration and continuous optimization of MarTech tools (e.g., Supermetrics, Looker Studio) in close collaboration with IT, Marketing Intelligence, CRM team and external data protection officer.
• Creation, analysis and continuous optimization of automated newsletter campaigns (Salesforce Marketing Cloud)

Your profile

• You have a completed degree or vocational training in the field of digital marketing, media and communication, business informatics or a comparable qualification.
• Several years of experience in digital marketing – especially in paid media, website management and MarTech
• Proficient use of tools such as META, Google Ads, Google Analytics, Google Tag Manager, Supermetrics, and Looker Studio. Ideally, knowledge of Typo3 is preferred, but not required.
• Experience in collaborating with agencies and in managing web projects
• Solid understanding of UX/UI, SEO/GEO basics, and data-driven optimization of websites and performance campaigns. 
• Excellent English skills, a structured and independent work style, and strong analytical thinking skills.