Job Description

Roles & Responsibilities

We are looking for a creative and motivated Digital Marketing Specialist to join our team and support our brand growth through digital platforms.

Key Responsibilities:

• Manage and grow company social media accounts (Instagram, Facebook, LinkedIn, TikTok, etc.)
• Create, schedule, and publish engaging social media content
• Develop monthly content calendars and digital marketing plans
• Create marketing materials, posts, banners, and promotional campaigns
• Handle videography, photography, and professional video editing
• Produce reels, short videos, and promotional content for social media platforms
• Edit videos with captions, effects, transitions, and platform optimization
• Manage website updates, content changes, and basic website operations
• Work with WordPress or similar website management platforms
• Apply basic SEO practices to improve website visibility
• Monitor social media insights, website performance, and campaign results
• Support online advertising campaigns and lead generation activities

Desired Candidate Profile

Requirements:

• Proven experience in digital marketing and social media management
• Strong skills in content creation and creative design
• Knowledge of video editing tools (CapCut, Canva, Adobe Premiere Pro, or similar)
• Basic knowledge of website management and WordPress
• Understanding of SEO, Google Analytics, and digital marketing strategies
• Ability to create engaging written and visual content
• Strong communication skills and attention to detail
• Ability to work independently and manage multiple projects

Preferred Skills:

• Photography and professional videography experience
• Graphic design knowledge
• Experience managing business social media pages
• Knowledge of UAE digital marketing trends
• Preferred to have Portfolio in CV (Website link of work)
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