Digital Marketing Specialist (Campaign Operations) at EPS Consultants

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

10 Mar, 26

Salary

78000.0

Posted On

10 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Campaign Operations, MarTech, Project Coordination, Stakeholder Management, Copywriting, Adobe AEM, Adobe Target, Braze, Audience Targeting, Content Setup, Channel Configuration, Operational Excellence, Personalisation, Creative Adaptations, QA

Industry

Staffing and Recruiting

Description

Opportunity to work on cutting-edge personalisation and omni-channel marketing initiatives Work closely with cross-functional teams and MarTech specialists on enterprise-scale digital transformation 12 months contract (renewable) If you are passionate about marketing technology, campaign operations, and delivering customer-centric experiences, we would love to hear from you. Role Summary: We are looking for a highly organised, detail-oriented Digital Marketing Specialist to partner closely with internal business units, creative agencies, and platform owners to deliver seamless, personalised, omni-channel customer journeys. This is an exciting opportunity for someone who enjoys driving execution excellence, enabling marketing teams, and working hands-on with leading MarTech platforms such as Braze, Adobe AEM, and Adobe Target. Key Scope: Campaign Planning & Coordination Serve as the main point of contact for creative agencies to ensure clear communication, timely delivery, and alignment to campaign goals. Prepare campaign briefs, timelines, asset specifications, and work schedules to guide agency partners. Facilitate internal alignment across BU stakeholders, MXP, and platform owners to ensure smooth workflow and approvals. Campaign Execution & Operations Support MXP in setting up and activating campaigns in Braze, including audience targeting, content setup, channel configuration, and QA. Manage creative adaptations and content variations, including personalisation segments. Provide copywriting support for email, push notifications, and in-app messages when required. MarTech & Platform Support Work closely with platform owners to ensure campaign requirements align with Braze, AEM, and Adobe Target capabilities. Support tagging, content mapping, and asset updates within Adobe Experience Manager for upcoming campaigns. Assist in managing the operational flow between AEM, Adobe Target, and Braze to maintain campaign readiness. Operational Excellence Ensure all campaigns meet timelines, accuracy standards, and brand guidelines. Proactively identify operational risks or bottlenecks and collaborate with stakeholders to resolve issues early. Maintain documentation on campaign processes, asset naming conventions, workflows, and best practices. The ideal candidate should be/have: 3 to 4 years of experience in digital marketing, campaign operations and or MarTech function. Hands-on experience with Adobe AEM, Adobe Target, or Braze (experience across multiple platforms is highly advantageous). Working knowledge of CRM, email or push marketing tools. Strong stakeholder management and project coordination skills. Good copywriting ability and an eye for creative/visual detail. Highly organised, detail-focused, and comfortable handling multiple projects in a fast-paced environment. A proactive, solution-oriented mindset with the ability to work independently. Annual salary range about 78k per annum (including bonus) 5 days' work week Hybrid work arrangement | work location in East area

Responsibilities

The Digital Marketing Specialist will coordinate campaign planning and execution, ensuring alignment with campaign goals and facilitating communication with creative agencies. They will also support the setup and activation of campaigns across various MarTech platforms.