Canadian Locators Inc. is actively seeking a highly skilled and technically proficient Digital Marketing Specialist to join our team. The ideal candidate will possess a rare blend of digital marketing expertise, utility sector familiarity, and advanced technical capabilities in analytics, web infrastructure, and localized B2B/B2C campaign design.
This role demands the ability to independently manage complex multi-channel marketing campaigns, while maintaining brand cohesion, accessibility compliance, and revenue-oriented outcomes. Due to the specificity of our industry, experience in infrastructure services, geospatial marketing, or regulated industries is required.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a closely related field
• 2–3 years of industry-specific experience in digital marketing or integrated communications, with preference for applicants with exposure to utilities, infrastructure, or service-based B2B sectors
• Exceptional time management skills and ability to balance competing deadlines across departments

DEMONSTRATED HANDS-ON EXPERIENCE WITH ALL OF THE FOLLOWING:

• Meta Business Suite (Ads Manager, Pixel, Events Manager)
• Google Ads (Search, Display, Video), Google Tag Manager, and Google Analytics 4
• HubSpot (Marketing Hub, CRM, Ads Manager, Email Automations)
• WordPress (HTML/CSS, SEO tools, WooCommerce, plugin management)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
• Figma for UX/UI layout prototyping and asset handoff
• Excel advanced functions, including Pivot Tables, Lookup formulas, and graph-based reporting
• JSON, JavaScript familiarity, and API-based platform integrations
• UTM tracking and multi-touch attribution for campaign-level analysis
• Strong knowledge of AODA compliance standards for digital and print communications

• Lead end-to-end campaign development across digital, print, and event-based media, including Meta Ads, Google Ads, YouTube pre-roll, print media, direct mail, signage, trade shows, and industry events
• Build and deploy advanced tracking systems using Google Tag Manager, JSON snippets, and UTM parameters across multi-platform environments
• Design and launch SEO-optimized WordPress landing pages with form integration, advanced tagging, and embedded tracking pixels
• Develop sales enablement collateral (e.g., infographics, flyers, technical leave-behinds) tailored to both utility companies and homeowner education
• Oversee accessibility compliance (AODA) for all digital and print materials
• Plan and execute account-based marketing (ABM) strategies for B2B clients in the utilities and construction space
• Translate complex service offerings into digestible, conversion-oriented marketing language for use across web, print, and presentations
• Conduct multi-variant A/B testing and campaign-level reporting using Google Analytics, HubSpot, and Excel (including pivot tables and dashboards)
• Use project management tools (Asana, Slack) to coordinate simultaneous initiatives and meet cross-departmental deadlines
• Lead creative concepting and production with in-house and freelance designers, managing everything from layout to final print
• Liaise with external vendors, industry organizations, and municipalities on public awareness campaigns and B2B outreach
• Adapt strategy in real-time based on market performance, sales feedback, and evolving regulatory considerations
• Step in to assist cross-functional teams with email marketing, social media scheduling, event coordination, and media buying