Digital Marketing Specialist at Chauvet and Sons, LLC

Sunrise, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

20 May, 26

Salary

80000.0

Posted On

19 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Campaign Execution, Segmentation, Automation, A/B Testing, Personalization, Performance Monitoring, Reporting, HubSpot, Deliverability, Compliance, HTML, CSS, Organizational Skills, Stakeholder Collaboration, Data Analysis

Industry

Electric Lighting Equipment Manufacturing

Description

Objective The Digital Marketing Specialist – Email owns the execution, optimization, and performance of email marketing campaigns and automated journeys. Reporting to the Digital Marketing Manager, this hands-on role is accountable for driving engagement, lead generation, and measurable business outcomes through email marketing. This position ensures campaigns are delivered accurately, on time, and optimized for results. Key Responsibilities Email Channel Ownership * Own the execution of all email campaigns, including build, segmentation, automation, testing, and deployment * Monitor email performance metrics (open rates, click-through rates, conversions, engagement) and take action to improve results * Optimize campaigns through A/B testing, personalization, and automated workflows to maximize engagement and business impact Campaign Design & Support * Collaborate with the Digital Marketing Manager to translate business priorities and campaign strategies into tactical, actionable campaigns * Recommend improvements to campaign content, structure, and targeting based on data and insights * Ensure all campaigns adhere to brand, compliance (CAN-SPAM/GDPR), and technical standards Process & Reporting * Document and maintain campaign workflows, best practices, and SOPs for repeatable success * Provide regular reporting on email performance and identify opportunities for optimization * Track and maintain subscriber lists, segmentation logic, and deliverability health Collaboration & Stakeholder Support * Serve as the primary driver of the email channel while collaborating with cross-functional teams (Brand, RevOps, Digital, Sales) for campaign alignment * Educate stakeholders on email capabilities, automation options, and technical feasibility * Participate in campaign planning meetings and contribute insights for performance improvement Qualifications & Experience * Bachelor’s degree in Marketing, Communications, Business, or related field preferred * 2-5 years of email or digital marketing experience * Hands-on experience with HubSpot or similar marketing automation platforms strongly preferred * Understanding of email best practices, deliverability, and compliance requirements * Basic HTML/CSS knowledge for email editing and troubleshooting * Strong organizational skills and attention to detail Success in This Role Looks Like * A smooth transition from basic email execution to structured, scalable HubSpot programs * Improved segmentation, consistency, and performance across email campaigns * Clear documentation and repeatable processes that support future growth * Strong partnership within the RevOps, Digital Marketing, and broader Marketing team

Responsibilities

The Digital Marketing Specialist - Email is responsible for owning the execution, optimization, and performance of all email marketing campaigns, including build, segmentation, testing, and deployment. This role drives engagement and lead generation by monitoring metrics and optimizing campaigns through testing and automation.