Digital Marketing Specialist at CloudNow Technologies Pvt. Ltd.

Chennai, tamil nadu, India -

Full Time

Start Date

Immediate

Expiry Date

16 Oct, 26

Salary

0.0

Posted On

18 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, AEO, SEM, PPC, Social Media Marketing, Content Marketing, Email Marketing, Google Ads, LinkedIn Ads, Google Analytics, Google Search Console, Google Tag Manager, Market Research, Competitor Analysis, Budget Management, Copywriting

Industry

IT Services and IT Consulting

Description

Role Digital Marketing Specialist Experience 2 to 4 years Compensation As per standards Job Location Chennai Job Description: We are looking for a versatile and result-driven Digital Marketing Specialist to join our Digital Marketing team. You will plan, execute, and optimize campaigns across SEO/AEO, paid media, social, content, and email channels to drive brand visibility, traffic, and conversions, working closely with the Marketing Head. Responsibilities: Plan and execute multi-channel digital marketing campaigns across SEO/AEO, SEM/PPC, social media, email, and content marketing Manage paid advertising campaigns on Google Ads and LinkedIn Ads, including budget allocation, targeting, and optimization Develop and execute the social media strategy and content calendar for LinkedIn Create and write content for blogs, landing pages, social media posts, ad copies, and email campaigns Plan and maintain a content calendar aligned with marketing campaigns and business goals Support on-page and off-page SEO activities, including keyword research and content optimization, to improve organic visibility Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking Track and analyse campaign performance across channels using Google Analytics and other reporting tools Conduct market research, competitor analysis, and audience research to inform marketing strategy Manage marketing budgets across channels and optimize spend for the best possible ROI Coordinate with design and sales teams to ensure consistent messaging and branding across all touchpoints Monitor industry trends, emerging platforms, and new digital marketing tools and techniques Prepare regular performance reports and dashboards for stakeholders Experience: Strong understanding of digital marketing fundamentals across SEO, SEM, social media, email, and content marketing Hands-on experience with Google Ads, LinkedIn Ads Manager, Google Analytics, Google Search Console, and Google Tag Manager Familiarity with SEO tools such as Ahrefs, SEMrush, or similar is a plus Experience with email marketing platforms such as Mailchimp, HubSpot, or similar is a plus Working knowledge of social media management and scheduling tools such as Buffer, Hootsuite, or similar is a plus Basic understanding of CMS platforms such as WordPress Strong analytical skills with the ability to interpret data and translate insights into action Excellent written and verbal communication skills Ability to manage multiple campaigns and channels simultaneously Creative mindset with strong attention to detail Education: Any degree; a background in Marketing, Communications, or a related field is preferred Certifications in Digital Marketing, Google Ads, or Google Analytics are an added advantage

Responsibilities

Plan and execute multi-channel digital marketing campaigns across SEO, paid media, social, and email to drive brand visibility and conversions. Track performance using analytics tools and coordinate with design and sales teams to ensure consistent branding.