WHAT WE DO

Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
For more on how Coda helps publishers grow faster and smarter, visit coda.co.
About the Role: This role sits within the Digital Marketing Team, specifically within the B2C function which focuses on end-to-end campaign conceptualisation, execution and performance reporting across multiple paid and owned channels including but not limited to Search, Paid Social, Email, etc. in various markets across the globe with the primary objective of driving user acquisition and revenue at a positive ROI. This role will work closely alongside the Consumer marketing team, and you will report to the Performance Marketing Manager.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of hands-on experience in performance marketing, preferably within the consumer tech or eCommerce sectors.
• Proficiency in managing campaigns on Google Ads, Meta Ads, and TikTok Ads.
• Experience with email marketing platforms and push notification tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Google Analytics and Google Data/Looker Studio is a plus.
• Excellent attention to detail and a proactive, experimental mindset.
• Fluent in English, both written and verbal.

• Plan and execute performance marketing campaigns to drive new user acquisition profitably.
• Manage day-to-day paid media activities across platforms such as Google Ads, Meta Ads, and TikTok Ads.
• Develop and implement email marketing and push notification strategies to enhance user engagement.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Monitor and analyze campaign performance metrics, providing actionable insights.
• Stay abreast of industry trends and emerging channels to identify new growth opportunities.
• Collaborate with internal teams to align marketing strategies with business objectives.