With 91 years of history, Harkins Theatres is looking for a temporary Digital Marketing Specialist for a 4 to 6-month contract. This position is responsible for the design, development, maintenance, and analytics of Harkins’ websites and mobile applications/sites. Design web pages/apps and guest journeys through the website/app to increase ticket sales, guest engagement, and brand awareness.

• Stays up to date on SEO, design and web standards and creates strategies to optimize performance to builds seamless and enjoyable guest experiences for mobile and desktop.
• Uses the CMS platform, designs and develops branded web pages/app to ensure the best guest experience.
• Maintains and optimize existing campaigns across Google Ads platforms and oversees Google Ads strategy including budget, targeting and reporting.
• Launches new weekly campaigns in alignment with the monthly ad budget and collaborate with the digital team to track and allocate monthly digital spend.
• Analyzes user behavior and marketing performance to inform strategic decisions as well as provide actionable insights to improve user engagement and increase conversions.
• Identifies patterns or issues in user journeys, flagging any shifts in behavior or technical problems.
• Supports senior management in developing and executing strategic campaigns to ensure optimization of the website/app with a focus on driving awareness, ticket sales, guest engagement, and brand awareness.
• Works cross-departmentally to intake company initiatives, programs, and support with a calculated digital promotional package.
• Collaborates with the IT team on new development projects and upcoming platform improvements and reports bugs or user experience issues to the IT team, track resolution progress.
• Analyzes performance and adjusts campaigns and pages based on comparison testing and trends.
• Maintains and documents programs and processes.
• Regular attendance and physical presence at the work site.
• Sets high standards for self while maintaining company standards, policies, and procedures to ensure delivery of the ultimate moviegoing experience at all times.
• Administrative duties including filing, faxing, scanning and copying.
• Requires typing on a computer, reaching, stretching, twisting, bending, lifting/carrying light items, interacting with others, visual and audible communication, reading, speaking on the telephone, problem solving, cognitive skills, and leading a group of employees.