Digital Marketing Specialist at Covista

Columbia, Maryland, United States -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

96736.0

Posted On

05 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Paid Media, Campaign Performance, Creative Strategy, Data Analysis, Google Analytics, Google Ads, Meta Ads, A/B Testing, Project Management, Stakeholder Communication, Organizational Skills, Time Management, AI Tools, CRO, Reporting

Industry

Business Consulting and Services

Description

Company Description About Covista Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions, and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers. We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment. For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube. Job Description We are seeking a strategic and detail-oriented Marketing Specialist to assist in executing paid media creative, reporting, and campaign performance across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives. Own the monthly creative planning process for paid media campaigns. Executes end‑to‑end go‑to‑market asset deployment, ensuring all creative materials are finalized, trafficked, and launched across digital and paid media channels to support campaign objectives. Manage & evaluate asset performance and make data-driven decisions on what to add or remove. Traffic new creative assets to media partners and manage launch timelines. Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency, leveraging Google Analytics, platform analytics, Google Ads, and Meta Ads to assess performance and optimize future strategy. Analyze campaign performance data (CPA, CTR, ROAS) to drive creative strategy and budget allocation. Design and execute A/B tests for ad copy, creative assets, and landing pages to improve Conversion Rate Optimization (CRO). Lead internal ad copy creation and approval process leveraging AI tools for ideation and initial drafts. Collaborate with compliance teams to ensure advertising standards are met. Manage media budget invoicing and accruals to ensure accurate media spend and allocation Ensure timely and accurate financial documentation. Performs other duties as assigned and complies with all organizational policies and standards. Qualifications 3–5 years of recent marketing experience in planning, creating and implementing direct marketing and online advertising campaigns. Proficiency with MS Office skills essential including Outlook; must be extremely proficient in use of PowerPoint. Demonstrated organizational skills to manage multiple projects along with excellent oral and written communications skills. Experience working in an agency environment and managing agency relationships to support effective collaboration, alignment, and campaign execution. Strong understanding of paid media channels (Search, Social, OTT, YouTube). Excellent project management and stakeholder communication skills. Detail-oriented with strong organizational and time management abilities. Comfortable working in a fast-paced, collaborative environment. Experience with Google Ads, RSA copywriting, and campaign optimization. Proficiency in marketing analytics and reporting tools. Experience with Google Ads, Meta Ads Manager Familiarity with AI tools for marketing (Preferred). Additional Information In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53,520.9 and $96,736.53. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits. Covista offers a robust suite of benefits including: Health, dental, vision, life and disability insurance 401k Retirement Program + 6% employer match Participation in Covista's Flexible Time Off (FTO) Policy 12 Paid Holidays For more information related to our benefits please visit: https://careers.covista.com/benefits. Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation Department: Marketing & Product Development

Responsibilities

The Digital Marketing Specialist will assist in executing paid media creative, reporting, and campaign performance across multiple channels. This role involves managing the monthly creative planning process and optimizing ad performance to drive impactful marketing initiatives.