DIGITAL MARKETING SPECIALIST

Eldon C. Stutsman, Inc. is looking for a motivated individual to grow with our team as a Digital Marketing Specialist at our Hills, Iowa location.

WHO WE ARE

We’re more than just a family-owned business. We’re built on service, challenged to exceed expectations, and driven to serve our customers for success. Within our eight divisions, you’ll find a diverse offering of career opportunities for every interest and skillset. Our 300+ employees have extensive experience in agronomy products and services, manure handling equipment, feed ingredient distribution, transportation, logistics, precision & application equipment, wholesale hose and valve products, and grain handling equipment. We are an organization that is committed to giving back to the communities we serve, celebrating our employees in their successes, dedication to our company values, and enabling further education for career advancement. As practices, equipment, and technology continue to advance and shift, we can guarantee our tradition of serving for success remains the same; just as it has since 1934.
About the Job
As the Digital Marketing Specialist, you will play a key role in developing and executing strategic digital marketing plans and projects. This role will manage the digital Stutsman brand, including websites, SEO/AEO strategy, digital advertising and email and SMS campaigns. Ideal candidates will have experience with SEO and digital campaigns, with a data-driven approach to managing projects. The Digital Marketing Specialist is a salaried position with full-time hours, located in Hills, Iowa and reports directly to the Marketing Manager.

REQUIREMENTS

• Bachelor’s degree in marketing, communications, agriculture, business or a related field is required
• Minimum of 3 years of work experience in digital marketing and communications is required
• Knowledge and experience with SEO/AEO best practices
• Experience with Google AdWords, Facebook Ads, LinkedIn Ads and YouTube Ads
• Proficient in Google Analytics as well as data analysis and reporting
• HTML, CSS, and overall web UX principles is required
• Wordpress experience required, WooCommerce and e-commerce experience preferred
• Prior experience or background in the agriculture and/or transportation industry is preferred, but not required
• Email and SMS marketing campaign experience is preferred
• Understanding of design principals and experience using Adobe Creative Suite is preferred
• Ability to problem solve, be resourceful and adapt when necessary to promptly complete work
• Ability to professionally interact and collaborate with others in a team-oriented environment
• Strong writing skills are a plus
• Possess strong project and time management skills
• Occasional duties outside of traditional work hours may be required, as needed
• Ability to pass a pre-employment drug screen and background investigations

Benefits: We offer a wide range of employee benefits along with competitive compensation, opportunities for career development, and a dynamic work environment.

• Affordable healthcare coverage for you and your family, including health, dental, and vision insurance
• Flexible Spending Account and Health Savings Account
• Employee Assistance Program
• Long-Term Disability, Short-Term Disability, Basic Life Insurance & Voluntary Life Insurance
• Group Accident, Hospital Indemnity, Cancer and Critical Illness coverage
• Casual dress, with company provided stipend for logo wear
• Tuition Reimbursement Program, including training and seminars for professional development
• 401K Retirement Plan & Profit Sharing
• Bereavement Policy
• Employee Recognition Program, including peer nominated awards and monthly all company lunches
• Paid Time Off, including vacation & sick time, paid holidays, jury duty PTO, and paid time to volunteer in your community

• Responsible for the development and management of SEO/AEO strategy, including performing technical on-page SEO, link building, optimizing copy, performing ongoing keyword research, and implementing content recommendations
• Design, implement, monitor and optimize various paid digital campaigns (AdWords social media and other PPC advertising)
• Collaborate with other marketing team members to design and execute digital campaigns or initiatives (paid ads, website, email, SMS, and social campaigns)
• Efficiently and effectively execute multiple projects simultaneously according to priority
• Manage websites, regularly updating content for relevancy, accuracy, and user experience, building out landing pages as needed
• Create compelling copy for website and blogs
• Regularly update project stakeholders on campaign and project progress, communicating information and ideas both clearly and concisely
• Monitor and analyze websites and digital campaign performance, prepare performance reports and identify opportunities for optimization
• Continuously stay up to date on digital marketing trends and technologies, and evaluate their fit and effectiveness for implementation
• Understand overall company goals, division priorities, and product seasonality to assist in developing creative digital marketing and communication campaigns
• Other duties as assigned