Digital Marketing Specialist at Fast Partitions

Gallatin, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Aug, 26

Salary

75000.0

Posted On

22 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Content Strategy, Content Creation, Reputation Management, Email Marketing, Data Analytics, Copywriting, Storytelling, Photography, Video Editing, Canva, Adobe Creative Suite, KPI Tracking, B2B Marketing, Project Management, Cross-Functional Collaboration

Industry

Fabricated Metal Products

Description

DIGITAL MARKETING SPECIALIST JOB SUMMARY: WE ARE SEEKING A HIGHLY CREATIVE AND STRATEGIC DIGITAL MARKETING SPECIALIST TO LEAD OUR BRAND’S ORGANIC ONLINE PRESENCE. THIS ROLE IS RESPONSIBLE FOR THE END-TO-END EXECUTION OF DIGITAL MARKETING INITIATIVES—FROM HIGH-LEVEL STRATEGY AND SOCIAL MEDIA MANAGEMENT TO HANDS-ON CONTENT CREATION AND REPUTATION MONITORING. THE IDEAL CANDIDATE IS A STORYTELLER WHO CAN TRANSLATE ORGANIZATIONAL GOALS INTO ENGAGING DIGITAL EXPERIENCES THAT DRIVE COMMUNITY GROWTH AND BRAND LOYALTY. DUTIES AND RESPONSIBILITIES: * Social Media Management: Execute organic social strategy. Monitor platform algorithms and trends to ensure maximum reach and engagement. * Content Strategy & Creation: Develop and maintain social media and email content calendar aligned with comprehensive eComm/Marketing content calendar. * Produce original, high-quality visual and written content (photography, short-form video, and graphics) for platforms including LinkedIn, Instagram, Facebook, and YouTube Shorts. * Reputation Management & Engagement: Act as the "voice of the brand" by monitoring mentions, responding to reviews (Google, BBB, etc.), and engaging with followers and community (Facebook, Instagram, YouTube comments, Reddit, Quora, etc) in a professional, empathetic, and timely manner. * Email & Digital Marketing: Manage email marketing campaigns, including list segmentation, A/B testing, and performance tracking. * Data & Analytics: Track and report on KPIs (engagement, reach, conversion, and sentiment). Use data-driven insights to refine digital strategies and demonstrate ROI to leadership. * Cross-Functional Collaboration: Partner with internal teams and external vendors to ensure brand consistency across all digital and print touchpoints. * Other duties as assigned by department manager or executive leadership. REQUIRED SKILLS/ABILITIES: ·PROFICIENCY WITH SOCIAL MEDIA PLATFORMS AND MANAGEMENT TOOLS ·HANDS-ON EXPERIENCE WITH CREATIVE TOOLS (CANVA, ADOBE CREATIVE SUITE/EXPRESS) ·FAMILIARITY WITH EMAIL MARKETING PLATFORMS ·BASIC PHOTOGRAPHY AND VIDEO EDITING SKILLS ·EXCEPTIONAL STORYTELLING AND COPYWRITING ABILITIES ·ABILITY TO MANAGE MULTIPLE PROJECTS UNDER TIGHT DEADLINES. EDUCATION AND EXPERIENCE: * High school diploma or equivalent required. Bachelor's degree in marketing, communications, business, or a related field is preferred. * 2-3 years of work experience in a marketing role or similar role, preferably in B2B or manufacturing industries. PHYSICAL REQUIREMENTS: * Prolonged periods sitting at a desk and working on a computer. * Must be able to lift up to 15 pounds on occasion.

Responsibilities

Lead the brand's organic online presence through strategic social media management and high-quality content creation. Manage reputation monitoring, email marketing campaigns, and data analytics to drive community growth and brand loyalty.