Location: North York, Ontario - on-site
At Canadian Appliance Source, we are driven by our core values of Respect, Responsibility, Innovation, and a strong Commitment to Customer Satisfaction. We pride ourselves on providing exceptional service and the best appliance solutions to homeowners across Canada. Proudly owned and operated in Canada since 2008, we are looking for enthusiastic and motivated individuals to join our growing team. If you are ready to work in a supportive, fast-paced environment where you can make an impact, this role may be for you.

REQUIREMENTS:

• Proven experience managing full-funnel paid digital campaigns (Google Ads, Meta Ads, and other platforms).
• Strong understanding of e-commerce marketing, ROAS, CPC, conversion tracking, and analytics.
• Hands-on experience with Google Analytics, Facebook Business Manager, and other digital marketing tools.
• Ability to strategize, execute, and optimize campaigns independently.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and collaboration skills.
• Self-starter, highly motivated, and able to thrive in a fast-paced environment.

PREFERRED QUALIFICATIONS:

• Experience with other digital channels such as TikTok Ads, Pinterest Ads, or programmatic advertising.
• Knowledge of SEO, email marketing, and conversion rate optimization.
• Experience in e-commerce platforms (Shopify, WooCommerce, etc.).

ROLE OVERVIEW:

The ideal candidate is a results-driven digital marketing expert with deep hands-on experience managing campaigns across Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. You will be responsible for strategy, execution, optimization, and reporting to maximize ROI and drive growth.
Salary: 110k-200k commensurate with skills and experience

KEY RESPONSIBILITIES:

• Develop, implement, and manage paid digital marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Optimize campaigns to maximize ROAS, CTR, and conversion rates.
• Conduct A/B testing for ads, landing pages, and audience targeting strategies.
• Track, analyze, and report campaign performance metrics with actionable insights.
• Collaborate with internal teams to align campaigns with product launches, promotions, and company goals.
• Stay up-to-date with the latest trends, tools, and best practices in digital marketing.
• Recommend new platforms, strategies, and technologies to enhance digital presence and performance.