Digital Marketing Specialist at Gartner

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

23 Apr, 26

Salary

0.0

Posted On

23 Jan, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Email Marketing, Eloqua, Data Analysis, Collaboration, Communication, Detail-Oriented, Client Service, HTML, Motiva AI, Performance Analysis, A/B Testing, Dashboard Creation, Campaign Management, Stakeholder Engagement, Quality Assurance

Industry

Market Research

Description

Global Sales & Services Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world. About this role: The role is a part of the Global Marketing team in GSSO. Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey. We are looking for a Digital Marketing Specialist to join the Digital Acquisition team. The individual will support the team in delivering high-impact email communications to clients and prospects worldwide. In this role, you will be instrumental in driving engagement, registrations and business growth through data-driven, innovative email marketing strategies. Key responsibilities include list management, email development and deployment using Eloqua 10, metric pulls and performance analysis and testing new approaches to optimize email communications. You will have the opportunity to build advanced digital marketing skills, collaborate with global stakeholders and gain exposure to Gartner’s business operations. What you will do: Production: Manage outbound communications to drive web traffic, boost engagement and drive registrations via email, including asset creation and campaign setup in Eloqua. Set up segments using filter conditions in Eloqua and other marketing automation platforms. Maintain the communications calendar for balanced outreach and timely delivery. Collaborate with global stakeholders, including sales and product teams, to ensure optimal audience targeting and messaging. Conduct QA/QC and support business process improvement initiatives. Remain flexible to accommodate critical business needs. Analysis: Assist with email KPI analysis and performance benchmarking. Identify and execute A/B tests to refine email best practices. Create dashboards and presentations using tools such as Excel, Tableau or Google Analytics. Run rendering tests on Email on Acid and generate click maps to mine actionable insights. Recommend program optimizations based on analytical findings and industry best practices. What you will need: Bachelor’s degree in arts or sciences Proficient in Excel; experience with formulas, formatting and data visualization Experience with Eloqua or similar marketing automation tools; HTML skills are a plus Experience using Motiva AI or other AI-driven marketing tools is highly valued Experience working with global stakeholders Strong oral and written communication skills Detail-oriented with a client service mindset Collaborative, inclusive and respectful of diverse perspectives Self-driven with a no-limits mindset and willingness to take ownership Proven ability to manage tasks end-to-end and meet deadlines Intellectual curiosity, energy and drive to make a difference Ability to form and test hypotheses using available data and best practices What you will get: Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more! Collaborative, team-oriented culture that embraces diversity Professional development and unlimited growth opportunities #LI-SJ1 #GSSO Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work. What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com. Job Requisition ID:106952 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. At Gartner, we guide the leaders who shape the world. About 14,000 client enterprises worldwide rely on Gartner for actionable, objective business and technology insights. Our teams of thinkers and doers know that staying curious is the best way to shape the future, for ourselves and our clients. Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Responsibilities

The Digital Marketing Specialist will manage outbound communications to drive web traffic and boost engagement through email marketing. This includes list management, email development, performance analysis, and collaboration with global stakeholders.