GLO Resources is currently hiring an experienced Digital Marketing Specialist to work locally within Katy, Texas. The pay range for this position depends on experience, between $28-$38 per hour. The schedule is Monday to Friday, starting at 8:00 AM to 4:00 PM with occasional overtime.

POSITION SUMMARY:

The Digital Marketing Specialist will coordinate the development, production, and delivery of each company’s website, social media channels, email platforms, and search campaigns with data-driven decision making, while ensuring alignment with marketing goals. The ideal candidate for this role possesses a strong understanding of digital marketing trends and emerging technologies and has a strong proficiency in analytics.

QUALIFICATIONS:

• Bachelor’s degree in marketing, analytics, or related field (advertising, digital media, communications, etc.)
• A minimum of 5 years in a full-time digital marketing position
• Strong proficiency in industry-standard digital platforms like HubSpot/Salesforce or other CRM; Constant Contact/MailChimp or other email platforms
• Proficient with WordPress CMS, including themes, plugins, and page builders.
• Familiarity with Google Analytics (GA4), Google Tag Manager, SEO tools (e.g., SEMrush, Moz, Yoast) and website performance testing tools
• Understanding of social media platforms and strategies
• High level of organization, creativity, attention to detail, strong problem-solving skills, and all-around team focus
• Agency or enterprise-setting experience is preferred
• Experience with basic HTML/CSS is preferred
• Experience working in Asana and Power BI is preferred
• Proven experience via a portfolio is preferred

PHYSICAL REQUIREMENTS:

This position involves regular physical activity, including:

• Standing for prolonged periods.
• Frequent bending, kneeling, and crouching.
• Pushing and pulling heavy objects.
• Lifting and carrying up to 50 pounds.

• Collaborate cross-functionally with marketing, sales, IT, and management teams to develop and execute on digital deliverables that align with goals
• Lead the process for digital projects, including goal identification, KPIs, concepting, development, deployment, and measurement
• Monitor, analyze, and report on leads generated from marketing channels
• Serve as liaison with agency partners to ensure strategic alignment in development, implementation, and measurement of SEO, PPC, and programmatic advertising, landing pages, website updates, and performance analysis
• Leverage data from various touchpoints – including email and social media marketing (organic and paid), Google Ads, and more – for performance measurement and future decision making
• Understand target audiences across each company and tailor strategies accordingly
• Monitor results of campaigns to measure performance and adjust as needed
• Review and analyze all digital materials to ensure proper branding and quality control
• Assist in maintaining standards for digital assets, including but not limited to templates, storage, and naming conventions
• Some assistance with planning and hosting virtual marketing events
• Conduct project, market research
• Other duties may be assigned