Are you a digital marketing expert with a passion for driving online engagement and lead generation? Guild Care is looking for a Digital Marketing Specialist to join our team and take the lead on our digital strategy, helping us reach diverse audiences and maximise our online impact.
Location: Worthing, West Sussex

Contract: Permanent, full-time

• Hours: 35 hours per week, Monday-Friday

  Hybrid working: A mix of in-office and at-home working

SKILLS NEEDED

Advertising Management, Multi-channel Communications, Digital Marketing and Advertising Skills

WHAT YOU’LL BE DOING

Digital Strategy & Campaigns – Plan and deliver multi-channel digital campaigns to build awareness, drive engagement, and generate leads for our services.
SEO & Website Optimisation – Implement SEO strategies, conduct keyword research, and optimise website content to improve search rankings and user experience.
Social Media Management – Develop engaging content and strategies to grow our followers and increase engagement across platforms like Facebook, Instagram, LinkedIn, and more.
Paid Advertising & Lead Generation – Manage and optimise paid ad campaigns (Google Ads, Meta Ads, PPC) and ensure effective use of Google Grants.
Analytics & Reporting – Use Google Analytics and tracking tools to assess campaign performance, providing insights and recommendations to improve results.
Collaboration & Project Management – Work with internal teams and external agencies to align digital efforts with organisational goals, managing multiple projects within deadlines and budgets.

ABOUT THE ROLE

As our Digital Marketing Specialist, you’ll play a key role in driving our online presence through SEO, social media, and paid advertising campaigns. You’ll develop and execute data-driven digital strategies to build awareness, drive engagement, and generate leads for our services.
Working as part of a fast-paced marketing team, you’ll collaborate with internal colleagues and external agencies to optimise website performance, manage multi-channel campaigns, and ensure our digital efforts align with Guild Care’s mission and goals.