WHO IS HILTI?

At Hilti, we are a passionate global team committed to making construction better. As a trusted partner for productivity, safety, and sustainability, we provide our customers innovative solutions that impact the buildings, roads, and infrastructure people rely on every day.
Hilti is where individuals grow lasting careers by exploring possibilities, maximizing their potential, owning their development, and making a real difference every day.

WHAT’S THE ROLE?

Our marketing team is seeking a Digital Marketing Specialist to support the Engagement marketing team in executing Digital and engagement/email marketing projects.
As a Digital Marketing Specialist, you’ll play a critical role on the Engagement Marketing team, driving the strategy, execution, and performance of multi-channel digital campaigns across North America. You’ll be at the heart of Hilti’s marketing evolution, leveraging cutting-edge technologies to deliver personalized customer experiences and fuel demand generation.
Growth-minded marketer with additional expertise in marketing technology tools like Salesforce, SAP, Power BI, Weblate, Adobe Experience Manager and project management.

WHAT DOES THE ROLE INVOLVE?

Campaign Strategy & Management

• Lead the design, execution, and optimization of Engagement Marketing, demand generation and regional email campaigns aligned with market needs and strategic priorities.
• Manage complete campaign lifecycles: pre-launch planning, activation, post-launch review, and performance management.
• Implement lifecycle marketing strategies to maximize customer engagement, retention, and conversion.

Auditing, Maintenance & Optimization

• Conduct regular audits across flows and assets—emails, landing pages, content, triggers, audiences—to ensure alignment, transparency, and relevance.
• Maintain campaign documentation and resources, including the Engagement Marketing Hub page, ensuring materials are accurate and easy to access.

Internal Communication & Enablement

• Develop a clear roadmap to communicate the impact and value of Engagement Marketing across internal stakeholders.
• Success Management: Champion success strategies and share performance insights, success stories, and lessons learned with cross-functional teams.

Analytics & Reporting

• Track and report performance metrics for all campaigns, benchmarking against KPIs and ROI goals.
• Maintain dashboards and segmentation maps covering personas, audience size, account tiers, and engagement indicators.
• Deliver quarterly reports highlighting key learnings, top-performing content, and actionable optimization strategies.

Stakeholder Engagement

• Collaborate effectively with local and global marketing teams, sales units, and product owners to align strategy and execution.
• Build strong relationships to gather feedback, resolve issues, and refine campaign components.

Marketing Technology

• Expert in Salesforce Marketing Cloud, HubSpot, Clay, and B2B intent platforms.
• Demonstrate ability to build behavioral email journeys and execute campaigns with precision.
• Utilize analytics platforms such as Power BI and SAP to interpret data and guide decision-making.

Additional Duties

• Contribute to ad-hoc digital projects and special initiatives as assigned by leadership.