Job Description

Roles & Responsibilities

3–6 years in digital marketing, at least 2 in iGaming / real-money gaming.

We are hiring a hands-on Digital Marketing Specialist to grow players for our iGaming products: online casino, card games (rummy, poker, teen patti) and other real-money games.

You will own the full funnel, from first ad impression to first deposit and repeat play, and run campaigns independently across paid, organic and retention channels

• Plan, launch and optimize paid campaigns on Meta (Facebook, Instagram), Google (Search, UAC, YouTube) and programmatic / affiliate networks, within platform policies for real-money gaming.
• Run user-acquisition campaigns for casino and card-game apps, targeting installs, registrations, first-time deposits (FTD) and cost per FTD.
• Manage the full digital process end to end: strategy, budgeting, audience building, creative briefs, launch, A/B testing, reporting.
• Build game promotions: new-game launches, tournaments, bonuses, cashback and referral campaigns.
• Drive retention and reactivation through CRM, push, SMS, email and WhatsApp journeys tied to player lifecycle segments.
• Own SEO and ASO for website and app store listings; plan content for blogs, game guides and landing pages.
• Grow social media and community channels (Instagram, YouTube, Telegram, Discord) and manage influencer and streamer partnerships.
• Set up and maintain tracking: pixels, MMP attribution, UTMs, conversion events and dashboards.
• Report weekly on CAC, ROAS, LTV, retention and ARPU, and shift budget to what works.
• Ensure all marketing follows responsible-gaming rules, state-level restrictions in India and ad-platform policies.
•