Digital Marketing Specialist at Indium Corporation

New Hartford, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jul, 26

Salary

58240.0

Posted On

15 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital marketing, Social media management, SEO, SEM, Email marketing, Lead nurturing, Google Analytics, Google Adwords, Adobe Suite, Graphic design, Content management systems, Marketing automation, Communication skills, Microsoft Office, Project management

Industry

electrical;Appliances;and Electronics Manufacturing

Description

JOB SUMMARY: The Digital Marketing Specialist is responsible for performing specific technical duties that support the larger corporate Marketing Services goals. A Digital Marketing Specialist will perform a small set of specific roles, a large group of wide-ranging general duties, or a combination of both, depending on business needs. ESSENTIAL JOB FUNCTIONS (COMPETENCIES): * Develop, implement, and measure the results of digital marketing global communications activities including social media, websites, email campaigns, etc. * Develop, implement, and measure email marketing and lead nurturing campaigns * Develop, implement, and measure SEO/SEM efforts, monitoring performance and making recommendations * Work with Google analytics and social media analytics to identify opportunities for growth * Identify the goal of the customer (often an internal customer, such as a Product Line Manager) regarding deliverables and deadlines and work to meet or exceed that goal * Coordinate with the marketing, design, and writing teams to ideate and define content goals * Identify deadlines, manage workload, and prioritize tasks through coordination and communication with Marketing Communications team * Stay abreast of evolving media technologies and practice to identify and acquire new skills required to leverage developments in technology * Demonstrate team player attitude and approach with internal and external customers across cultures, regions, and countries * Attend training as needed or assigned * Perform other duties or special projects as assigned REQUIREMENTS: * Bachelor’s degree in marketing, advertising, media technologies, digital marketing, or related field preferred * 1-2 years of digital marketing or related marketing experience required; 3-4 years preferred * Adobe suite and graphic design skills required * Working knowledge of social media platforms, understanding of SEO, SMO, PPC, and/or CRM experience a plus * Working knowledge of Goggle Analytics and Google Adwords a plus * Experience with content management systems and/or marketing automation tools a plus; high degree of comfort learning and using new digital tools and applications necessary * Excellent command of the English language is required * Excellent interpersonal and oral/written communication skills * Must be team-oriented and able to work in a fast-paced, dynamic environment * Ability to work independently, problem solve, and make basic decisions regarding routine tasks * Working knowledge of Microsoft Office (Word, Excel, PowerPoint) and Outlook * Provide own source of transportation for any local/day travel, including travel between Indium Corporation facilities SHIFT/SITE: Monday-Friday Office Hours: 8:00am-5:00pm 301 Woods Park Drive, Clinton, NY WAGE DISCLOSURE: The salary range indicated in this posting represents the minimum and maximum of the range for the position. The actual range will vary based upon factors including, but not limited to, prior experience, knowledge, skill and education as they relate to the position’s qualifications, and internal equity. The posted salary range reflects just one component of our total rewards package. Other components include health, dental, and vision insurance, PTO, retirement plan, volunteer opportunities, paid holidays, overtime opportunities, and many more. $22.00 per hour - $28.00 per hour ($45,760 - $58,240 annually) Indium Corporation is an equal opportunity employer that is committed to building an innovative workforce. All qualified applicants will be given consideration without regard to race, color, religion, sex, national origin, disability status, pregnancy status, veteran status, or other legally protected characteristics

Responsibilities

The Digital Marketing Specialist develops, implements, and measures global digital marketing activities including social media, websites, and email campaigns. They also coordinate with internal teams to define content goals and manage project deadlines.