Digital Marketing Specialist at KAMCO SUPPLY CORP OF BOSTON

Woburn, Massachusetts, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Jun, 26

Salary

95000.0

Posted On

30 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Marketing, Social Media, Search Engine Optimization, Pay-Per-Click Advertising, Email Marketing, Website Management, Public Relations, Media Relations, Data Analysis, Project Management, Writing, Editing, Proofreading, Content Management Systems, Marketing Automation

Industry

Building Materials

Description

Description The Digital Marketing Specialist is a key member of the Marketing & Communications team at Kamco, responsible for developing and executing integrated communication strategies to enhance Kamco's brand image, market visibility, and drive business growth. This role requires a creative, results-oriented individual with a strong understanding of digital marketing principles and a passion for storytelling. Key Responsibilities Develop and implement comprehensive digital marketing campaigns across various channels, including: Social Media: Manage social media platforms (e.g., LinkedIn, Facebook, Twitter) by creating engaging content, scheduling posts, monitoring conversations, and analyzing performance Content Marketing: Develop and execute content marketing strategies, including blog posts, articles, white papers, case studies, and other relevant content to attract and engage target audiences Search Engine Optimization (SEO): Conduct keyword research, optimize website content and landing pages for search engines, and track SEO performance Pay-Per-Click Advertising (PPC): Manage and optimize paid advertising campaigns on platforms like Google Ads and social media Email Marketing: Develop and execute targeted email campaigns, including newsletters, promotional offers, and customer communications Website Management: Assist in maintaining and updating the company website, ensuring it is user-friendly, informative, and visually appealing Corporate communications Develop and execute public relations strategies to enhance Kamco's brand reputation and visibility Build and maintain relationships with key media outlets and industry influencers Draft press releases, media advisories, and other communications materials Manage media inquiries and coordinate media interviews Monitor media coverage and analyze media sentiment Plan and execute internal communication initiatives to keep employees informed and engaged Contribute to the development of corporate communications materials, such as brochures, presentations, and annual reports Support internal events such as training, employee events, or other corporate events Marketing Analytics & Reporting Track, analyze, and report on the performance of all marketing campaigns across various channels Use data and insights to optimize marketing strategies and improve ROI Prepare regular reports for management on marketing performance and key metrics Project Management Manage multiple marketing projects simultaneously, ensuring projects are completed on time and within budget Collaborate with cross-functional teams, including sales, product development, and customer service, to achieve marketing objectives Experience following PM Standards, such as building a project plan including task management, communication management, and risk management Requirements Qualifications Bachelor's degree in Marketing, Communications, or a related field 5+ years of experience working in digital marketing and/or corporate communications Proven experience in developing and executing successful digital marketing campaigns Strong understanding of social media platforms and their best practices Excellent writing, editing, and proofreading skills Experience with content management systems (CMS) and marketing automation platforms Proficiency in SEO/SEM and Google analytics Strong project management and organizational skills Ability to work independently and as part of a team Excellent communication and interpersonal skills Desired Skills Experience with graphic design software (e.g., Adobe Creative Suite) Experience with video editing software Experience with Mailchimp and Google Ad networks Experience in the construction or building materials industry

Responsibilities

The specialist will develop and execute integrated communication strategies across digital channels, managing social media, content marketing, SEO, PPC, and email campaigns to enhance brand visibility and drive growth. This role also involves developing public relations strategies, managing media relations, and executing internal communication initiatives.