Digital Marketing Specialist at Kraus-Anderson Incorporated

Minneapolis, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

80000.0

Posted On

22 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital marketing, Social media strategy, Website management, Content creation, Data analytics, SEO, Marketing technology, CRM integration, Email marketing, Google analytics, AI tools, Communication skills, Project management, Copywriting, Visual content, Workflow automation

Industry

Construction

Description

Kraus-Anderson offers an opportunity to make a positive impact with an industry leader! Core Purpose: Building enduring relationships and strong communities Core Values: * Integrity – Do the right thing…always be respectful, honest and fair * Commitment – Take ownership, work hard, and keep promises * Teamwork – Collaborate to foster trust and success for all * Value People – Support each other in a safe, positive environment where people are recognized and appreciated for their contributions Our Company For more than a century, Kraus-Anderson has been transforming the American landscape. Founded in 1897, KA is consistently ranked among the top general contractors in the United States. Our Minnesota base of operations is supplemented with regional offices, extending our capabilities coast to coast. KA is a growing, dynamic organization committed to building a team of professionals who are empowered and inspired to attain their career goals as well as KA’s goals. We take a highly collaborative approach to our work, engaging in detailed meetings and discussion with owners, architects and the entire planning team well before ground is broken. Our cost analyses, scheduling information, and value engineering services ensure that our client can make informed decisions leading to a timely finish at the highest quality and best value. Position Summary This position will be responsible for responsible for the company’s social media marketing planning and execution, as well as website management and associated data analytics. This will include planning, strategy, and execution of social posting and data reporting. Essential Duties and Responsibilities: Marketing Technology & Systems * Own and manage the marketing technology stack (website CMS, analytics platforms, social scheduling tools, CRM integrations, email platforms, etc.). * Partner with internal teams and external teams to implement, optimize, and maintain marketing tools and platforms. * Identify opportunities to automate workflows and improve efficiency across marketing operations. Website Strategy & Management * Serve as the primary owner of the company website(s), ensuring content is current, on-brand, and optimized for performance. * Manage website updates, page creation, SEO best practices, and accessibility standards. * Use web analytics to track performance and recommend improvements Social Media Strategy & Management * Develop and execute an integrated social media strategy across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.) aligned with business goals. * Manage content calendars, posting schedules, and community engagement. * Partner with internal teams to amplify projects, people, culture, and thought leadership. * Create, schedule, and publish content that highlights our projects, people, culture, and community involvement. * Monitor comments, messages, and engagement with users and client accounts * Stay up to date on social trends, platform updates, and content ideas. Analytics, Reporting & Insights * Track and report on website, social, and digital campaign performance using tools like Google Analytics, platform insights, and dashboards. * Translate data into clear insights and recommendations for leadership and stakeholders. * Establish KPIs and benchmarks to measure success and guide decision-making. AI & Emerging Technology * Explore and implement responsible AI tools to enhance content creation, analytics, personalization, and workflow efficiency. * Stay informed on emerging marketing technologies and assess how they can support business and communication goals. * Help educate and guide the marketing team on best practices for using AI effectively and ethically. • Performs other duties as assigned. Required Knowledge, Skills, and Abilities: * Bachelor’s degree in Marketing, Communications, Digital Media, related field, or equivalent experience. * 2+ years of experience in digital marketing, marketing technology, or a similar role. * Strong experience with website management (CMS platforms), social media platforms, and analytics tools. * Strong writing skills and an eye for visual content. * Familiarity with major social media platforms and trends. Basic experience with analytics tools (or a willingness to learn). * Organized, detail-oriented, and excited to grow. * Experience experimenting with or implementing AI tools in a marketing context. * Excellent communication skills and the ability to translate technical concepts into plain language. * Demonstrated computer proficiency (MS Office 365 – Word, PowerPoint, Excel and Outlook) * Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers * Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service * Ability to use time productively, maximize efficiency and meet challenging work goals * Ability to maintain compliance with all company policies and procedures * Ability to possess and maintain exceptional work ethic as well as uphold company values and demand the highest standard of conduct from self and others Other: * Valid Driver's License and ability to maintain a satisfactory Motor Vehicle Record. * Travel 10% Physical Demands: The physical demands described represent those that any employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Requirements: * Essential functions section to include items such as the ability to: * Clearly communicate information (both written and verbal) to colleagues and key stakeholders * Stand and/or sit in a stationary position for extended periods; 50%+ * Use a computer/laptop/iPad in an open office environment with natural and/or fluorescent lighting * Navigate between office building floors, and on occasion, attend off-site meetings * Lift up to 25 lbs. unassisted Salary Range: $65,000 to $80,000 annually, plus discretionary incentive program. Pay is based on many factors including but not limited to education, skill, experience, training, certifications, and other business needs. Why KA? We offer a challenging, rewarding, and supportive environment where employees are positioned to make a positive impact on our business, our communities, and their own future. We believe in building leaders. KA offers a wide range of enrichment and professional growth opportunities through KA University and community service opportunities through our KA Has Heart Volunteer Program. KA offers full time employees (30+ hours) a significant Total Rewards package including: * Medical insurance Plan Options * Health Savings Accounts (HSA) * Flex Spending Accounts (FSA) * Wellness Program * KA University Training and Development * Fitness Center, KA corporate headquarters, Minneapolis * 401(k) Plan * Company sponsored Short Term and Long Term Disability * Company sponsored Life/Accidental Death and Dismemberment Insurance * Time Off including vacation, sick and holiday pay * Workplace Flexibility * Paid Parental Leave * Paid Military Leave for Active Reserve Duty * Part time/Transition Options * Free Parking Along with our employer sponsored plans, we also offer an array of Voluntary Benefits and other perks. Make A Positive Impact Kraus-Anderson is an AA EOE including disability and vet employer

Responsibilities

The specialist will manage the company's social media strategy, website content, and digital marketing technology stack. They are also responsible for tracking performance metrics and implementing AI tools to improve marketing efficiency.