Digital Marketing Specialist at Labcorp

Burlington, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Apr, 26

Salary

60000.0

Posted On

19 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Creation, SEO, Content Management Systems, Health Content Writing, Data-Driven Mindset, Communication, Problem Solving, Attention to Detail, Collaboration, Adaptability, Project Management, Curiosity, Engagement Strategies, Personalized Content, Clinical Efficacy

Industry

Hospitals and Health Care

Description

The Digital Marketing Specialist 1 is responsible for creating and maintaining all user-facing content available in the Ovia suite of apps. The Digital Marketing Specialist 1 will work closely with Ovia's Clinical, Marketing, and Engineering teams to execute on user-facing company priorities This position is remote within the continental U.S. List the core tasks and responsibilities associated with the role. Execute on Ovia's product content strategy and creation to maintain and further develop Ovia's robust clinical and lifestyle content library Collaborate with Ovia's clinical team to ensure that new and existing content is clinically efficacious and accurate Work closely with product leadership to promote key business initiatives throughout Ovia's content Drive increased member engagement across all products Develop strategies for efficient content creation and efficiency measurement including multiple language handling Develop personalized and dynamic content approaches for users across a variety of life stages Minimum Education and Experience Required: BA/BS 1-3 years experience writing health content Preferred Qualifications: Knowledge of SEO best practices and experience using SEO tools to optimize content Experience in creating and managing content in content management systems Experience supporting a digital health company, Labcorp experience preferred Proficient using Wordpress CMS Skills and Competencies: Passionate about women's and family health and a strong believer in Ovia's mission to improve lives Data and metrics-driven mindset to demonstrate success in achieving the strategic plan and guide new tactics, pivoting in timely fashion to achieve goals Exceptional ability to communicate with product leadership and team members Strong self-starter that can own projects start to finish High attention to detail and strong problem-solving capabilities Entrepreneurial, curious-minded, collaborative, adaptable Application Window: Application window will close on January 22, 2026. Pay Range $50,000-$60,000 annually All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here. Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.

Responsibilities

The Digital Marketing Specialist is responsible for creating and maintaining user-facing content for Ovia's apps while collaborating with various teams to execute company priorities. This includes developing strategies for content creation and driving member engagement across products.