Key Responsibilities

• Assist in developing multi-channel media plans aligned with client objectives and audience insights.
• Conduct research using market, competitive, and audience tools to inform planning decisions.
• Support day-to-day planning tasks including budgets, channel allocations, timelines, and campaign documentation.
• Collaborate with performance, social, search, and creative teams to ensure integrated planning.
• Monitor live campaigns with the delivery teams to ensure pacing accuracy and KPI alignment.
• Prepare reports, post-campaign analyses, and actionable insights for internal and client presentations.
• Maintain up-to-date knowledge of media trends, platform opportunities, and industry developments.
• Manage internal coordination, ensuring all stakeholders receive accurate, timely information.
• Support junior executives when needed and ensure high-quality work across planning outputs.
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Requirements

• 2–4 years of experience in media planning (agency experience preferred).
• Strong understanding of media fundamentals, channel roles, and planning frameworks.
• Familiarity with media tools (e.g., TGI, GWI, SimilarWeb, Nielsen, platform insights dashboards).
• Solid analytical skills with the ability to interpret data and develop actionable recommendations.
• Strong organizational skills and the ability to manage multiple tasks with attention to deadlines.
• Excellent communication and presentation skills.
• Proactive, detail-oriented, and comfortable working in fast-paced environments.
• Collaborative mindset with the ability to work effectively with cross-functional teams.